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Illustration: Jowy Maasdamme in Ashley Williams

by Jowy Maasdamme on 22 May 2020

While being in isolation, I have had the chance to practice more self-care, especially caring for my natural hair. As a curly girl with frizzy hair, I've had to deal with flyaways all my life. Being brought up with the idea that smooth hair is better than a lot of fly-away curls, my hair was labelled as difficult or even bad hair. The love for my flyaway halo has grown immensely. The flyaway halo is stubborn and majestic, no headband or hair clip can tame it and that's her strength. The flyaway halo should not be subdued, it should be celebrated.

Solitude forces you to see and accept your natural core being as well as your inner demons. In order to create balance let's love what we have been gifted.

- Jowy Maasdamme

While being in isolation, I have had the chance to practice more self-care, especially caring for my natural hair. As a curly girl with frizzy hair, I've had to deal with flyaways all my life. Being brought up with the idea that smooth hair is better than a lot of fly-away curls, my hair was labelled as difficult or even bad hair. The love for my flyaway halo has grown immensely. The flyaway halo is stubborn and majestic, no headband or hair clip can tame it and that's her strength. The flyaway halo should not be subdued, it should be celebrated.

Illustration: Jowy Maasdamme
Collection: Ashley Williams A/W 20 womenswear
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