Part of: Sportswear
index
Video

Video Essay: Logos

by Mandi Lennard on 28 July 2016

Consultant and logo obsessive Mandi Lennard gives a personal take on fashion's relationship with branding, citing key items from her archive.

Consultant and logo obsessive Mandi Lennard gives a personal take on fashion's relationship with branding, citing key items from her archive.

Analysis:
Concept and Direction:
Photography and Filming:
Film Edit:
Raquel Couceiro, Gabriel Carasso and Lily Vetch
Editorial Assistance:
Helena Fletcher, Georgina Evans, Barbora Kozusnikova and Lauren Sharkey

Explore

Video

Video Essay: Tracksuits

28 July 2016
GQ Style's Elgar Johnson discusses the tracksuit, referencing chav culture and his personal experiences with the garment's social stigma.
Video

Video Essay: Caps

04 October 2017
Writer Daryoush Haj-Najafi charts the social relevance of the baseball cap, tapping into his experiences and extensive knowledge.
Video

Video Essay: Puffer Jacket

24 May 2016
Photographer Jason Evans about his favourite Patagonia down jacket, referencing club culture, capitalism and consumer culture.