Part of: Sportswear
index
Video

Video Essay: Tracksuits

by Elgar Johnson on 28 July 2016

Fashion Director of GQ Style Elgar Johnson discusses the tracksuit, referencing chav culture, brand loyalty and his personal experiences with the tracksuit's social stigma.

Fashion Director of GQ Style Elgar Johnson discusses the tracksuit, referencing chav culture, brand loyalty and his personal experiences with the tracksuit's social stigma.

Analysis:
Concept and Direction:
Photography and Filming:
Film Edit:
Raquel Couceiro, Gabriel Carasso and Lily Vetch
Editorial Assistance:
Helena Fletcher, Georgina Evans, Barbora Kozusnikova and Lauren Sharkey

Explore

Video

Video Essay: Caps

04 October 2017
Writer Daryoush Haj-Najafi charts the social relevance of the baseball cap, tapping into his experiences and extensive knowledge.
Video

Video Essay: Puffer Jacket

24 May 2016
Photographer Jason Evans about his favourite Patagonia down jacket, referencing club culture, capitalism and consumer culture.
Video

Video Essay: Hoodies

18 September 2015
Writer Gary Warnett offers a cultural history of the hoodie, citing the likes of E.T and Juice and unpicking the stigma associated with the garment.