Tumblr Takeover: Back to the Couture

Launched on 06 July 2014

For the second year running, we gave the SHOWstudio Tumblr over to fashion journalist Alexander Fury for Paris haute couture week.

Fury's curation focuses in on 'the innards of haute couture, the workings we generally don’t see, the stuff that makes this stuff so extraordinary.' In classic Fury style, his takeover is chock a block with details, quotes from designers and his own musings on the 'Premier League of fashion'.

'There’s something profoundly moving about all that, about the love and passion poured into these clothes,' says Fury. 'Not just by the designers, but by everyone at every step: les petite mains, the embroiderers, the plumassiers, the pleat specialists, Monsieur Massaro and his tweed trainers. They care, deeply, about what they do.'

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