Part of: WE MACHINE-A
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Video

WE MACHINE-A: Question Booth

published on 26 May 2023

SHOWstudio and Nick Knight staged an interactive question booth inside MACHINE-A's flagship Brewer Street store to mark the grand re-opening. Visitors including a host of special guests including Princess Julia, Martine Rose, Jordanluca, ICYKOF, Zooey Gleaves and Benji Park share their memories of MACHINE-A and their love of fashion in this compilation film.

SHOWstudio and Nick Knight staged an interactive question booth inside MACHINE-A's flagship Brewer Street store to mark the grand re-opening. Visitors including a host of special guests including Princess Julia, Martine Rose, Jordanluca, ICYKOF, Zooey Gleaves and Benji Park share their memories of MACHINE-A and their love of fashion in this compilation film.

Art Director MACHINE-A:
Art Director SHOWstudio:
Set Design:
Booth Construction:
Magna Set Building Limited
PR Support:
Agency Eleven

Explore

Video

Interview: Stavros Karelis

26 May 2023
Founder and buying director of MACHINE-A, Stavros Karelis, came into the SHOWstudio interactive booth to explain more about their new Brewer Street store and 10 years of innovating fashion.
Video

Connect/Transform: Stavros Karelis

01 April 2015
MACHINE-A's Stavros Karelis chose to become Raf Simons in our face-mapping experiment. Clothes by Raf Simons and Adam Marc James.
Image Gallery

Stills Gallery: MACHINE-A X Labelhood Pop-Up

09 October 2020
These stills are from a short fashion film exploring the thrill of London and Shanghai after dark, directed by Rei Nadal to celebrate the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood.
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