White Dunk

Launched on 28 October 2003

SHOWstudio presents an exclusive behind-the-scenes film of Harri Peccinotti at work photographing the extraordinary exhibits in 'White Dunk: Evolution of an Icon'; a Palais de Tokyo hosted exhibition of specially commissioned work by 25 Japanese artists. Launched during this year's Paris Fashion Week, the artists include animators, illustrators, toy-makers, graphic designers, model-makers, and comic writers. Each were given the brief to respond to a fashion classic, the Nike 'Dunk' basketball trainer (in white). In American basketball towards the end of the 1970s a technique had emerged on the court popularly known as a 'slam dunk' - a spectacle of athleticism and showmanship. Trainer manufacturers and megabrand Nike began designing sports shoes they hoped would become synonymous with this phenomenon.

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