Carson McColl

Artist

Carson McColl is a co-founder and creative director of HARD + SHINY, an award winning independent creative studio based in London.

Having worked together for over a decade, McColl co-founded the studio in 2018 with his husband and creative accomplice, British fashion designer Gareth Pugh. Specialising in fashion, film, stage design and experiential entertainment, studio HARD + SHINY is a leading force in creative problem solving and high impact, unforgettable storytelling. As a team, they have worked with some of the most popular artists of our time – including Beyoncé, Lady Gaga and Rihanna – and have collaborated with some of the world’s most important cultural institutions, designing shows for the New York City Ballet, the Opéra Garnier in Paris and The Royal Opera House, Covent Garden.

By far their largest undertaking to date is This Bright Land, a month-long not-for-profit cultural festival taking place every August at Somerset House. Launched in the summer of 2022, This Bright Land welcomed more visitors in Year 1 than attend Glastonbury, and was described by the Evening Standard as “The summer’s most joyful festival! A radical addition to London’s cultural scene, unlike any festival before it.” 

Carson McColl is a co-founder and creative director of HARD + SHINY, an award winning independent creative studio based in London.

Having worked together for over a decade, McColl co-founded the studio in 2018 with his husband and creative accomplice, British fashion designer Gareth Pugh. Specialising in fashion, film, stage design and experiential entertainment, studio HARD + SHINY is a leading force in creative problem solving and high impact, unforgettable storytelling. As a team, they have worked with some of the most popular artists of our time – including Beyoncé, Lady Gaga and Rihanna – and have collaborated with some of the world’s most important cultural institutions, designing shows for the New York City Ballet, the Opéra Garnier in Paris and The Royal Opera House, Covent Garden.

By far their largest undertaking to date is This Bright Land, a month-long not-for-profit cultural festival taking place every August at Somerset House. Launched in the summer of 2022, This Bright Land welcomed more visitors in Year 1 than attend Glastonbury, and was described by the Evening Standard as “The summer’s most joyful festival! A radical addition to London’s cultural scene, unlike any festival before it.” 

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