Lucy Norris is a trend forecaster, fashion historian, writer and lecturer. In 2009 Norris became founder/editor of online fashion magazine Pret-A-Rever. Officially endorsed by VOGUE as “The Trend Machine”, this was the first magazine that enabled audiences to 'shop through content'.

Norris guest lectures in visual culture and fashion history at The Victoria & Albert Museum, The Royal Academy of Art, Parsons School of Fashion, and has served as course director on the BA (Hons) Fashion Journalism degree at The University of the Creative Arts. She has also spoken on fashion and trend for BBC Radio 4, Social Media Week and The British Council, as well as having been senior contributing editor at trend forecasting agency Stylus.

Norris has been selected by The Guardian as one of the ten most influential creatives working in the fashion industry.


Recent Thoughts


The forefathers of surrealism desired a female muse for not only being mind boggling, but for being a downright walking nightmare.


  1. 13 Apr 2015
    Lucy Norris creates an interview.
  2. 10:30 - 11:55 on 13 Apr 2015
    Lucy Norris presents a live stream.

    New York Round-up: Live panel discussion

  3. 20:00 - 21:30 on 21 Feb 2015
    Lucy Norris presents a live stream.

    Gareth Pugh: Live panel discussion

  4. 17:10 - 18:20 on 26 Jan 2015
    Lucy Norris presents a live stream.

    Christian Dior: haute couture live panel discussion