Lucy Norris is a trend forecaster, fashion historian and lecturer. In 2009 Norris became founder/editor of online fashion magazine Pret-A-Rever. Officially endorsed by VOGUE as “The Trend Machine”, this was the first magazine that enabled audiences to 'shop through content'.
Norris guest lectures in visual culture and fashion history at The Victoria & Albert Museum, The Royal Academy of Art, Parsons School of Fashion, and is course director on the BA (Hons) Fashion Journalism degree at The University of the Creative Arts. She has also spoken on fashion and trend for BBC Radio 4, Social Media Week and The British Council, as well as having been senior contributing editor at trend forecasting agency Stylus.
Norris has been selected by The Guardian as one of the ten most influential creatives working in the fashion industry.