New Power Studio is a fashion brand created in 2009 by Thom Murphy and Ebru Ercon. Murphy, a menswear stylist, and Ercon, an established designer, sought to merge their visions into one unisex brand. They have been showing at London Fashion Week since 2010, offering a manipulation of classic staples such as track bottoms, long sleeve polos and shirting. Their collections are often presented in a theatrical way, relying on humour as part of their visual presentation.