Born in the Neuilly suburb of Paris, Sonia Rykiel started her label in 1962 selling sweaters and maternity dresses through her husband Sam's boutique. Known as the Queen of Knits, Rykiel makes clothes with a quintessentially Parisian feel and a wit and a verve all her own. Sonia Rykiel catwalk presentations are known for a distinct sense of fun, with models eschewing a traditional expressionless parade for smiles and laughter. In 2009, Rykiel launched a range of underwear with international fashion chain H&M bringing her chic irreverent aesthetic to a much larger audience.
- Sonia Rykiel presents a live stream.