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Yorick Blumenfeld, Penny Martin, Paul Hetherington, Paul Barnes, Olivier Alary, Erwin Blumenfeld and Adam Mufti

Experiments In Advertising: The Films Of Erwin Blumenfeld

A unique chance to see the undiscovered, historic film footage of one of the most influential fashion photographers of all time. Three landmark fashion film edits are joined by thematic exploration of Blumenfeld’s comprehensive film holdings, an in-depth explorative essay, an illustrated timeline of the photographer’s life and career and an exclusive interview with his son writer Yorick Blumenfeld

More in this project

  • Overview
  • Fashion Films
  • Advertising & Layout
  • Surrealism & Process
  • Abstraction & Distortion
  • Yorick Blumenfeld Interview Film
  • Yorick Blumenfeld Interview Transcript
  • Essay
  • Chronology

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  • Fashion Films
    A triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary
  • Advertising & Layout
    View original Blumenfeld film material examining the graphic business of processing imagery, used to create the 'Advertising & Layout' edit
  • Surrealism & Process
    View original Blumenfeld film material that exploits backwards camera tricks and surreal visuals to focus on the process of the photoshoot
  • Abstraction & Distortion
    View original Blumenfeld film material that explores the visual experiments of his most exciting, abstract photography
  • Yorick Blumenfeld Interview Film
    Erwin Blumenfeldâ??s son, the writer Yorick Blumenfeld, spoke to Penny Martin on 10 August 2006 about his father's life, career and legacy
  • Yorick Blumenfeld Interview Transcript
    Read the transcript of Yorick Blumenfeld's filmed interview with Penny Martin, discussing his father's life and work
  • Essay
    Writer, historian and former SHOWstudio Editor in Chief Penny Martin examines the work of legendary fashion photographer Erwin Blumenfeld
  • Chronology
    A chronology charting Erwin Blumenfeld's life and career, alongside key examples of his work

About

A unique opportunity to see the undiscovered, historic film footage of one of the most influential fashion photographers of all time, Experiments In Advertising showcases the work of visionary twentieth century image-maker Erwin Blumenfeld. Three fashion film edits by SHOWstudio, created in collaboration with filmmaker Adam Mufti and sound designer Olivier Alary, are accompanied by an essay by Penny Martin, illustrated chronology of Blumenfeld's life and career, and thematic exploration of Blumenfeld’s comprehensive film holdings. An exclusive interview with his son, writer Yorick Blumenfeld, completes this in-depth examination.

Credits / Contributors

  • Yorick Blumenfeld Yorick Blumenfeld
    Writer
  • Penny Martin Penny Martin
    Writer
  • Paul Hetherington Paul Hetherington
    Art Director
  • Paul Barnes Paul Barnes
    Graphic Designer
  • Olivier Alary Olivier Alary
    Musician
  • Erwin Blumenfeld Erwin Blumenfeld
    Photographer
  • Adam Mufti Adam Mufti
    Filmmaker
  • Cinematography: Erwin Blumenfeld
  • Editorial and Creative Direction: 
Penny Martin and Paul Hetherington
  • Film Editing: Adam Mufti
  • Audio Design: Olivier Alary at Ensemble
  • Executive Direction: Nick Knight
  • Interview Filming and Edit: 
Harry Hanrahan
  • Interview Filming Production: Sharmin Nordien
  • Typographic Consultant: 
Paul Barnes
  • Chronology: Laura Bradley
  • Historical Research: Imogen Cornwall-Jones and Laura Bradley
  • Interview Transcription: 
Melissa Taylor
  • Design Assistance: Jenny Campbell-Colquhoun, Eisuke Negishi and Josh Baker

 

  • Special thank you to Yorick Blumenfeld, Nadia Charbit and the estate of Erwin Blumenfeld, without whom this project would not have been possible. With kind thanks to the Charlotte Street Hotel.

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