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Txell Miras, Todd Lynn, Tillmann Lauterbach, Thomas Engel Hart, Telfar Clemens, Steve J & Yoni P, Spijkers en Spijkers, Slow and Steady Wins the Race, 6 7/8 (Six and Seven Eighths), Siv Støldal, Sinha-Stanic, Seung Hwan Jeon, Seïko Taki, Sandra Backlund, Rubecksen Yamanaka, Romy Smits, Romina Karamanea, Roland Maas, Rodarte, Rie Rasmussen, Christopher Raeburn, Rad Hourani, Pulver, PPQ, Postweiler Hauber, Pierre Hardy, Peter Bertsch, Petar Petrov, Osman Yousefzada, Olanic, Njide Ugboma, Natalia Brilli, Nasir Mazhar, Nakkna, Modernist, Mikio Sakabe, Mary Katrantzou, Mary Fellowes, Marcus Werner Hed, Malcolm Pate, Mads Perch, Lutz, Louis de Gama, Louise Amstrup, Leisa Barnett, Laitinen, Kosmetique Label, Kay Barron, Kai Kühne, Jolibe, John Bland, Jessica Trosman, Jean-Pierre Braganza, Jean-Francois Carly, Jan Taminiau, Isaac Lock, Ioannis Dimitrousis, Ian Wooldridge, Husam El Odeh, House of Flora, Henrik Vibskov, Heather Blake, Gregor Hohenberg, Giles Price, Frank Leder, Flora McLean, Finsk, Felipe Oliveira Baptista, Felder Felder, Emilio De La Morena, El Delgado Buil, Deryck Walker, Daryoush Haj-Najafi, Customers Own Property, Chris Liu, Christina Rozakis, Cecilia Sorensen, Cathy Pill, Cassette Playa, Carola Euler, Bo Van Melskens, Borba Margo, Bora Aksu, Ashish Gupta, Antoine Peters, Andreas Emenius, Alice McCall, Basso and Brooke, Peter Jensen, HALTBAR, Hall Ohara and 0044

Future Tense

If the best way to predict the future is to invent it, the next best is to give it a helping hand. With this idea in mind, in 2008 SHOWstudio launched the ‘Future Tense’ film season, offering a global platform for an exciting new generation of fashion designers - including Rodarte, Pierre Hardy and Mary Katrantzou - to use the medium of moving image to express their creativity.

More in this project

  • Overview
  • Fashion Films
  • Essay: Glamour's Changing
  • Essay: The New Dandy
  • Essay: We're All Colour-Blind
  • Essay: Finding Fashion's Funny-Bone

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  • Fashion Films
    Watch a selection of unique fashion films created by a new generation of fashion designers examining their labels' identities
  • Essay: Glamour's Changing
    Daryoush Haj-Najafi examines the concept of glamour and positivity within the work of 'Future Tense's new generation of fashion talent
  • Essay: The New Dandy
    Isaac J. Lock examines the notion of 'New Dandyism', examining the reimagining of contemporary menswear by young fashion talent
  • Essay: We're All Colour-Blind
    Fashion is experiencing a love-affair with print and colours: Njide Ugboma investigates the reasons for their continual popularity
  • Essay: Finding Fashion's Funny-Bone
    Journalist Leisa Barnett uses her 'Future Tense' essay to investigate the importance of humour for this new generation of fashion designers

About

SHOWstudio has used the emerging medium of fashion film to focus on the garment in motion, the power of the editor and the relationship between fashion and politics: however, we had never given designers the simple brief to produce films exploring their own creative ethos. With online luxury advertising ever-expanding into new realms of digital media and young designers increasingly aware of their power as a brand, for Future Tense SHOWstudio looked to twenty-first century fashion stars to express their design vision through moving image.

In collaboration with Hywel Davies, whose book 100 New Fashion Designers informed the selection, SHOWstudio approached a wide variety of designers including Rodarte, Pierre Hardy, Peter Jensen, Todd Lynn and Mary Katrantzou, to create films of between 30 seconds and three minutes. During August and September 2008, this selection of film was showcased on SHOWstudio, allowing each participating designer the opportunity to express their individual aesthetic and identity. New films were be added to the project daily, the whole forming a concise encyclopaedia of fashion’s future.

But ‘Future Tense’ is more than a collection of film shorts. A Q&A with each participating designer features alongside their video piece, delving into their design ethos and working methods. The programme also showcases essays and features from the next batch of influential young fashion writers, exploring the themes raised by the designers' films and bearing witness to the incontrovertible shift towards moving fashion.

Credits / Contributors

  • Txell Miras Txell Miras
    Fashion Designer
  • Todd Lynn Todd Lynn
    Fashion Designer
  • Tillmann Lauterbach Tillmann Lauterbach
    Fashion Designer
  • Thomas Engel Hart Thomas Engel Hart
    Fashion Designer
  • Telfar Clemens Telfar Clemens
    Fashion Designer
  • Steve J & Yoni P Steve J & Yoni P
    Fashion Designer
  • Spijkers en Spijkers Spijkers en Spijkers
    Fashion Designer
  • Slow and Steady Wins the Race Slow and Steady Wins the Race
    Fashion Designer
  • 6 7/8 (Six and Seven Eighths) 6 7/8 (Six and Seven Eighths)
    Fashion Designer
  • Siv Støldal Siv Støldal
    Fashion Designer
  • Sinha-Stanic Sinha-Stanic
    Fashion Designer
  • Seung Hwan Jeon Seung Hwan Jeon
    Photographer
  • Seïko  Taki Seïko Taki
    Fashion Designer
  • Sandra Backlund Sandra Backlund
    Fashion Designer
  • Rubecksen Yamanaka Rubecksen Yamanaka
    Fashion Designer
  • Romy Smits Romy Smits
    Fashion Designer
  • Romina Karamanea Romina Karamanea
    Fashion Designer
  • Roland Maas Roland Maas
    Graphic Designer
  • Rodarte Rodarte
    Fashion Designer
  • Rie Rasmussen Rie Rasmussen
    Fashion Designer
  • Christopher Raeburn Christopher Raeburn
    Fashion Designer
  • Rad Hourani Rad Hourani
    Fashion Designer
  • Pulver Pulver
    Fashion Designer
  • PPQ PPQ
    Fashion Designer
  • Postweiler Hauber Postweiler Hauber
    Fashion Designer
  • Pierre Hardy Pierre Hardy
    Shoe Designer
  • Peter Bertsch Peter Bertsch
    Fashion Designer
  • Petar Petrov Petar Petrov
    Fashion Designer
  • Osman Yousefzada Osman Yousefzada
    Fashion Designer
  • Olanic Olanic
    Fashion Designer
  • Njide Ugboma Njide Ugboma
    Writer
  • Natalia Brilli Natalia Brilli
  • Nasir Mazhar Nasir Mazhar
    Milliner
  • Nakkna Nakkna
    Fashion Designer
  • Modernist Modernist
    Fashion Designer
  • Mikio Sakabe Mikio Sakabe
    Fashion Designer
  • Mary Katrantzou Mary Katrantzou
    Fashion Designer
  • Mary Fellowes Mary Fellowes
    Stylist
  • Marcus Werner Hed Marcus Werner Hed
    Filmmaker
  • Malcolm Pate Malcolm Pate
    Artist
  • Mads Perch Mads Perch
    Photographer
  • Lutz Lutz
    Fashion Designer
  • Louis de Gama Louis de Gama
    Fashion Designer
  • Louise Amstrup Louise Amstrup
    Fashion Designer
  • Leisa Barnett Leisa Barnett
    Writer
  • Laitinen Laitinen
    Fashion Designer
  • Kosmetique Label Kosmetique Label
    Fashion Designer
  • Kay Barron Kay Barron
    Writer
  • Kai Kühne Kai Kühne
    Fashion Designer
  • Jolibe Jolibe
    Fashion Designer
  • John Bland John Bland
    Director
  • Jessica Trosman Jessica Trosman
    Fashion Designer
  • Jean-Pierre Braganza Jean-Pierre Braganza
    Fashion Designer
  • Jean-Francois Carly Jean-Francois Carly
    Photographer
  • Jan Taminiau Jan Taminiau
    Fashion Designer
  • Isaac Lock Isaac Lock
    Writer
  • Ioannis Dimitrousis Ioannis Dimitrousis
    Fashion Designer
  • Ian Wooldridge Ian Wooldridge
    Filmmaker
  • Husam El Odeh Husam El Odeh
    Artist
  • House of Flora House of Flora
    Fashion Designer
  • Henrik Vibskov Henrik Vibskov
    Fashion Designer
  • Heather Blake Heather Blake
    Designer
  • Gregor Hohenberg Gregor Hohenberg
    Photographer
  • Giles Price Giles Price
    Photographer
  • Frank Leder Frank Leder
    Fashion Designer
  • Flora McLean Flora McLean
    Jeweller
  • Finsk Finsk
    Fashion Designer
  • Felipe Oliveira Baptista Felipe Oliveira Baptista
    Fashion Designer
  • Felder Felder Felder Felder
    Fashion Designer
  • Emilio De La Morena Emilio De La Morena
    Fashion Designer
  • El Delgado Buil El Delgado Buil
    Fashion Designer
  • Deryck Walker Deryck Walker
    Fashion Designer
  • Daryoush Haj-Najafi Daryoush Haj-Najafi
    Writer
  • Customers Own Property Customers Own Property
    Fashion Designer
  • Chris Liu Chris Liu
    Fashion Designer
  • Christina Rozakis Christina Rozakis
    Writer
  • Cecilia Sorensen Cecilia Sorensen
    Fashion Designer
  • Cathy Pill Cathy Pill
    Fashion Designer
  • Cassette Playa Cassette Playa
    Fashion Designer
  • Carola Euler Carola Euler
    Fashion Designer
  • Bo Van Melskens Bo Van Melskens
    Fashion Designer
  • Borba Margo Borba Margo
    Fashion Designer
  • Bora Aksu Bora Aksu
    Fashion Designer
  • Ashish Gupta Ashish Gupta
    Fashion Designer
  • Antoine Peters Antoine Peters
    Fashion Designer
  • Andreas Emenius Andreas Emenius
    Graphic Designer
  • Alice McCall Alice McCall
    Fashion Designer
  • Basso and Brooke Basso and Brooke
    Fashion Designer
  • Peter Jensen Peter Jensen
    Fashion Designer
  • HALTBAR HALTBAR
    Fashion Designer
  • Hall Ohara Hall Ohara
    Fashion Designer
  • 0044 0044
    Fashion Designer
  • Concept: Hywel Davies and Penny Martin
  • Fashion and Editorial Direction: Alexander Fury and Penny Martin 
  • Editorial Assistance: Olivia Marks and Felice McDowell
  • Thanks to Hywel Davies, Lewis Gill, Virginia Norris, Janine Pires, Alice Sheriff, Jay Lowdon and all at Diesel

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