If the best way to predict the future is to invent it, the next best is to give it a helping hand. With this idea in mind, in 2008 SHOWstudio launched the ‘Future Tense’ film season, offering a global platform for an exciting new generation of fashion designers - including Rodarte, Pierre Hardy and Mary Katrantzou - to use the medium of moving image to express their creativity.
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Fashion Films
Watch a selection of unique fashion films created by a new generation of fashion designers examining their labels' identities
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Essay: Glamour's Changing
Daryoush Haj-Najafi examines the concept of glamour and positivity within the work of 'Future Tense's new generation of fashion talent
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Essay: The New Dandy
Isaac J. Lock examines the notion of 'New Dandyism', examining the reimagining of contemporary menswear by young fashion talent
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Essay: We're All Colour-Blind
Fashion is experiencing a love-affair with print and colours: Njide Ugboma investigates the reasons for their continual popularity
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Essay: Finding Fashion's Funny-Bone
Journalist Leisa Barnett uses her 'Future Tense' essay to investigate the importance of humour for this new generation of fashion designers
