Nick Knight, Lara Stone, Jonathan Bullock and Carine Roitfeld

Get Back, Stay Back

'Get Back, Stay Back' is a fashion story with a difference, combining self-defence how-to with high fashion starring model Lara Stone. Trained in Krav Maga, a self-defence system used by the Israeli Defence Forces, Stone demonstrates to women everywhere how to defend yourself against would-be assailants, whilst wearing high fashion. Carine Roitfeld styles and Nick Knight captures the results.

About

In La Femme à Paris the author Octave Uzanne dubbed a woman's clothing 'her offensive armour' - but, in reality, fashion seldom offers protection from the violence of the modern world. The clothing adopted when a woman is at her most vulnerable to attack - the heels, furs and jewels of evening attire - actively works against the idea of self-preservation.

Nick Knight sought to challenge this: born from a desire to protect his own two teenage daughters and inspired by the 'Slutwalk' movement of women reclaiming the right to dress as they wish without being seen to invite attack, Knight decided to address the notion of self-defence through a fashion shoot. For this, he chose to collaborate with two much-celebrated and empowered female fashion figures - model Lara Stone, and stylist Carine Roitfeld - to redefine the notion of 'Power Dressing' for the twenty-first century.

Specially trained for this shoot in the techniques of Krav Maga, a self-defence system developed by the Israeli Defence Forces, Stone defends herself in a series of scenarios whilst modelling a selection of Spring/Summer 2012's finest fashions, selected by Roitfeld and captured by Knight in stills for V magazine and on fashion film for SHOWstudio. These films serve two functions - showcasing next season's key styles, and offering instruction to women, a high-fashion 'how to' of self-defence.

Pushing the boundaries of fashion editorial beyond aesthetic, and countering the 'Brutal Chic' of violent fashion imagery that dominated in the seventies, Knight, Roitfeld and Stone offer a true vision of 'Power Dressing' for a modern and truly powerful woman.

About Krav Maga:
Krav Maga translates from Hebrew as 'contact combat': Krav (קרב) meaning 'battle' and Maga (מגע) meaning 'contact'. Krav Maga is a practical and realistic system which teaches how to prevent, avoid, deter, or deal with all kinds of violent threats and attacks, including those which involve weapons. Krav Maga educates people in the subjects of self defence, self protection, fighting and combat skills, as well as the skills to defend others. Krav Maga is taught in a unique and comprehensive manner and was developed in Israel under realistic conditions.

Credits / Contributors

Photography and direction: Nick Knight
Model: Lara Stone
Styling: Carine Roitfeld
Krav Maga training: Jonathan Bullock, Dave Slade and Magda Wasiluk
Interviews: Alexander Fury
Film Edit: Marie Schuller
Fashion Film Soundtrack: A Trigger Full Of Promises by Walls of Jericho
Hair: Marc Lopez
Make-up: Petros Petrohilos
Nails: Marian Newman
DIT: Adam Ings
Digital post: Tom Wandrag at Epilogue Imaging Ltd
Photographic assistance: Laura Falconer, Chloe Orefice, James Robotham, Robinson Barbosa and Jeff Yiu
Styling assistance: Michaela Dosamantes
Styling intern: Romy Blanga
Make-up assistance: Louis O'Neill
Editorial assistance: Ben Evans, Louisa Stoppard and Sandra Leko
Runner: Matthew Joy
Nick Knight photographed and filmed Power Dressing using the Canon 5D mk ii. Many thanks to Canon www.canon.co.uk
Special thanks to Jonathan Bullock, Dave Slade, Magda Nikitczuk and all at the Institute of Krav Maga and to V magazine

Live Stream
Editorial direction: Alexander Fury
Editorial assistance: Ben Knight Evans, Lou Stoppard, Sandra Leko
Technical direction: Neal Bryant
Technical assistance: Jon Emmony
Streaming cameras: Penny Tu, Yvoni Lada
Production: Amy Ireland
Vision Mixing: Andrew Smith

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