SHOWstudio's commitment to live fashion takes a new twist: this Friday 20 April 2012, SHOWstudio turns to the latest web tools - Instagram, Twitter and Tumblr - to offer up Nick Knight's first ever Instagram photo shoot. This is a 'live shoot' in its most literal sense, with images of model Cara Delevingne posted online straight from Knight's camera alongside tweets of pithy analytical fashion commentary from fashion director Alexander Fury.
The theme? Well, if diamonds are a girl's best friend and dogs are a man's best friend, what happens when the two collide - with the addition of a kitty-cat, bunny, chick and a selection of Autumn/Winter 2012's finest fashions to the mix?
Pussycat, Pussycat takes inspiration from Internet meme culture and the craze for animal GIFs to combine high fashion, fine jewellery and a cutesy-poo array of web-friendly and cuddly creatures. Featuring the finest of jewellery from Fabergé, Van Cleef and Arpels and Cartier, ludicrously luxurious fashions from Valentino Couture, Mary Katrantzou, Giles and Rochas and a four-legged menagerie of meme-worthy adorable animals, this editorial is a true exploration of society's passion, addiction, and obsession with the many fabulous faculties of the web. Furry friends, fabulous fashion and jaw-dropping gems: tune in for our take on unapologetic aesthetic indulgence.
Follow the shoot on Instagram via @showstudio_nick_knight and watch the SHOWstudio Twitter and Tumblr throughout the day this Friday 20 April 2012 to see all the action unfold.