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Fashion Film

Fashion Film: JORDANLUCA S/S 21

by JORDANLUCA on 14 June 2020

JORDANLUCA tease their S/S 21 collection in this fashion film, Manifest. JORDANLUCA’s Jordan Bowen and Luca Marchetto collaborated with Charlie Le Mindu and Betsy Johnson to reconsider the narratives of real people who can lead society into much-anticipated revolution. Manifest–the first step in this ongoing partnership– is a video directed by Daniel Sannwald and formed into four chapters, each dedicated to a real-life hero: poet Loshh Aje; hacker Hugh Pelly; stripper Alexander Aplerku; and environmental scientist Paul Donaldson. Each uses their individual medium to pioneer change, discovery and expression.

While the film project came together from an international network of contributors, JORDANLUCA's S/S 21 collection was conceived of and constructed during the COVID-19 outbreak using Bowen and Marchetto's local resources. In such a time when seamstresses and pattern cutters faced unemployment, the designers worked closely with their London community of highly skilled creators to realise their ideas. For JORDANLUCA, limitation became an aphrodisiac, and their new modes of working under limitation invigorated their design process and the resulting garments.

JORDANLUCA tease their S/S 21 collection in this fashion film, Manifest. JORDANLUCA’s Jordan Bowen and Luca Marchetto collaborated with Charlie Le Mindu and Betsy Johnson to reconsider the narratives of real people who can lead society into much-anticipated revolution. Manifest–the first step in this ongoing partnership– is a video directed by Daniel Sannwald and formed into four chapters, each dedicated to a real-life hero: poet Loshh Aje; hacker Hugh Pelly; stripper Alexander Aplerku; and environmental scientist Paul Donaldson. Each uses their individual medium to pioneer change, discovery and expression.

Concept:
Direction:
Daniel Sannwald
Creative Direction:
Styling:

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