Discover SHOWstudio

SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has consistently pushed the boundaries of communicating fashion online.

Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognised as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.

Working with the latest technology SHOWstudio broadcasts live from catwalk shows and fashion shoots, allowing an international audience instant and unparalleled access to the previously closed world of high fashion. Inspired by the inherent generosity of the verb 'to show', SHOWstudio opens up the studio of designers and artists, allowing everyone to not only witness the creative process, but to respond and contribute creatively, documenting, communicating and evaluating the results.

SHOWstudio collaborates with some of the most influential and acclaimed figures of contemporary fashion, including John Galliano, Kate Moss, Rick Owens, Comme des Garçons and Alexander McQueen. Alongside these established names, SHOWstudio has also supported and nurtured emerging talent, including Giles Deacon, Gareth Pugh, Rodarte and Mary Katrantzou, offering exciting new designers an important global showcase for creative expression. SHOWstudio has also worked with pop culture icons and creatives from the world of art, music and film including Tracey Emin, Björk, Brad Pitt and Lady Gaga.

Since its inception, SHOWstudio has worked with the world’s most sought-after filmmakers, writers and cultural figures to create visionary online content, exploring every facet of fashion through moving image, illustration, photography and the written word.

Constantly changing, consistently innovating, SHOWstudio delivers fashion, live, as it happens.

SHOWstudio History

  1. September 2012SHOWstudio begins its pioneering Collections live panel discussions during fashion week. These see industry experts unpick the shows live as they happen in candid broadcasts.
  2. April 2012Nick Knight undertakes the world’s first Instragram fashion shoot with Cara Delevigne (Follow @showstudio_nick_knight).
  3. March 2012Following its 2011 redesign, SHOWstudio wins the Webby Award for Best Fashion Web Site.
  4. February 2012SHOWstudio launches a Tumblr account and begins its guest curations.
  5. December 2011Nick Knight collaborated with Daphne Guinness on a series of fashion films and 3D sculptures that went on to form the centrepiece of the fashion windows of Paris’ Le Printemps department store in Spring 2012.
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  7. September 2011For ‘Object Fetish 2011’, Nick Knight films Raquel Zimmermann in London’s Selfridges department store sporting an array of the year’s finest fashion items.
  8. September 2011SHOWstudio Shop gallery space expands to the entire ground floor of Bruton Place and a special screening room. ‘The Café’ is the first exhibition in the new space, reflected in the site’s online programming.
  9. June 2011‘Agathe and Seraphine’s House’ - a unique live broadcast celebrates this collaboration between Dinos Chapman and Nick Knight for Dasha Zhukova’s art-meets-fashion magazine GARAGE.
  10. February 2011Nick Knight directs the video for Lady Gaga’s ‘Born This Way’, SHOWstudio showcases the video and projects based on Knight’s artwork for the album.
  11. December 2010Launch of fashion film ‘To Lee, With Love, Nick’, a tribute to Lee Alexander McQueen by Nick Knight. Showcased at the 2010 British Fashion Awards.
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  13. July 2010Launch of the fashion film and essay season ‘The Fashion Body’, exploring and celebrating the body through film and culminating in a custom interactive.
  14. May 2010Live ‘In Camera’ interview with Lady Gaga receives almost 26,000 question submissions and is watched by over 60,000 viewers.
  15. Mirror, Mirror April 2010‘Mirror, Mirror’ interactive installation at Topshop Oxford Circus with leading stylists and designers dispensing advice - wins Design Week Award for Best Installation in 2011.
  16. April 2010Launch of ‘Object Fetish’, an analytical series exploring fashion items from each season’s collections through fashion film and text.
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  18. October 2009SHOWstudio collaborate with Alexander McQueen and IMG to exclusively broadcasting McQueen’s Spring/Summer 2010 show ‘Plato’s Atlantis’ live online.
  19. September 2009A major retrospective of SHOWstudio’s first nine years of work, ‘SHOWstudio: Fashion Revolution’ opened at London’s Somerset House in September 2009.
  20. June 2009An in-depth series of interviews, ‘In Fashion’ launches - each streamed live, then offered in edited format, and profiling influential figures throughout the fashion industry.
  21. April 2009After eight years in London’s East End, SHOWstudio relocates to Mayfair and opens gallery space SHOWstudio Shop.
  22. April 2009Live stream of ‘Fashion DJs,’ a three-day music and fashion event staged at Abbey Road studios broadcast online and via radio.
  23. March 2009Exclusive showcase of Gareth Pugh’s Autumn/Winter 2009 fashion film, created with fashion filmmaker Ruth Hogben.
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  25. August 2008Celebrating an emerging generation of fashion talent, the fashion film season ‘Future Tense’ invited new designers to create films summarising their fashion identity.
  26. July 2008Believing fashion to be inherently political, Nick Knight challenges fashion creatives to articulate their political beliefs through moving image as part of the fashion film season ‘Political Fashion’.
  27. November 2007Showcase of ‘Flowers For Kate’ a two-day live editorial shoot with Kate Moss, where viewers participated by sending floral tributes to the supermodel for inclusion in the final project visuals.
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  29. October 2007Broadcast of ‘24HRS’, a twenty-four hour live fashion shoot in collaboration with Yves Saint Laurent.
  30. October 2007Exclusive online showcase of Nick Knight’s fashion film created in place of a catwalk show to present Hussein Chalayan’s Spring/Summer 2008 collection ‘Readings’.
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  32. October 2006Nick Knight hosts ‘Bal Masqué’ at London’s Strawberry hill to mark his receipt of the Moët et Chandon Fashion Tribute 2006.
  33. September 2006The previously unseen fashion films of Surrealist fashion photographer Erwin Blumenfeld showcased in ‘Experiments In Advertising: The Films of Erwin Blumenfeld’.
  34. June 2006Collaborates with avant-garde London designer Gareth Pugh for ‘Fash-Off’, a fashion film project profiling Pugh’s career.
  35. April 2006‘The Sound Of Clothes: Synaesthesia’ explores the audio qualities of clothes in a groundbreaking range of films and interactive through spring 2006.
  36. December 2005Established directors and SHOWstudio viewers were invited to re-interpret footage of John Galliano’s Spring/Summer 2006 fashion show as part of the ‘Editing Fashion’ film season.
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  38. September 2005First fashion film season, ‘Moving Fashion‘, challenged 46 global fashion leaders to experiment with the new medium of fashion film.
  39. PSP Amaze Me August 2005First major international real-world project launched, ‘PSP Amaze Me’.
  40. July 2005‘Bring & Buy’ online auction project in collaboration with i-D magazine raises £19,200 for Oxfam.
  41. June 2005‘Dress Me Up, Dress Me Down’ allowed web viewers to style model Liberty Ross in a unique interactive fashion shoot, broadcast live online.
  42. April 2005Monograph project profiling menswear stylist Simon Foxton - ‘Sittings: 30 Men’.
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  44. October 2004First answering machine project ’Phonecarte‘ with model Karen Elson.
  45. June 2004The interactive project ‘Taking Liberty’s’ takes over the windows of the London department store for a street-style competition.
  46. Banquet May 2004Staging of ‘Banquet’ - a five-hour live stream of a fashion shoot centred around a 23-course meal created by chef Heston Blumenthal.
  47. May 2004Created in collaboration with Rei Kawakubo of Comme Des Garcons, ‘Power Of Witches’ shows the layers of retouching behind Nick Knight’s images.
  48. March 2004‘design_download:Alexander McQueen’ launched, the first project allowing viewers to download a designer’s pattern and construct a garment.
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  50. 2003SHOWstudio wins the Webby award as Best Fashion Website.
  51. April 2003‘Compulsive Viewing: The Films of Guy Bourdin’ - SHOWstudio works with the estate of Guy Bourdin to edit fashion films from original footage of the photographer’s shoots.
  52. March 2003First webchat ‘In Camera’ interview with photographer David Bailey in February 2003, followed by Kate Moss in March 2003.
  53. January 2003First picture phone project, ‘Couture: The Luxury Of Not Caring’, reporting from the Paris haute couture shows.
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  55. September 2002‘Transformer’, a series of live fashion stories created for the Internet, themed around the idea of transformation.
  56. August 2002Julie Verhoeven and Peter Saville collaborate to create ‘Forget-Me-Not’ - pornographic illustrations presented as interactive ‘virtual wallpaper’.
  57. March 2002‘Past, Present and Couture’ films document Nick Knight photographing iconic pieces from John Galliano’s first five years at Dior.
  58. December 2001First live webcam broadcast, ‘Sleep,’ showing a ‘living fashion editorial’.
  59. 2001First anniversary marked with ‘SHOWstudio 01’, a limited-edition portfolio of artworks by 20 key contributors.
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  61. October 2001Shows Nick Knight’s uncensored video for Björk’s single, ‘Pagan Poetry’. Project also features an interactive and downloadable typeface designed for the single sleeve.
  62. November 2000‘Sweet’, first fashion film project utilising 3-D scanning technology.
  63. November 2000SHOWstudio launches on 27 November 2000 at 19:27 GMT. The first piece is ‘Diamond Blues’, a film of Kate Moss singing with Bobby Gillespie of Primal Scream.