Japanese fashion designer Mihara Yasuhiro made his first shoe line in 1994 whilst still attending Tokyo's Tama Art University and launched MIHARAYASUHIRO soon after graduating in 1997. He opened his own store SOSU in 1998 which expanded his footwear line to menswear and began a successful collaboration with sportswear brand Puma in 2000. Yasuhiro decided to launch his menswear collection internationally in 2004 which led to great critical acclaim after his show in Milan that same year and MIHARAYASUHIRO's collection has been presented in Paris since S/S 09. Recent expansions of the brand include a flagship SOSU store in Hong Kong and extending the brand to jewellery, accessories and sunglasses, as well as a womenswear collection.