Poppy de Villeneuve is a film director and photographer. Most recently she has been directing commercials and new digital media projects worldwide. She also shoots regularly for The New York Times, The Telegraph, and Vogue Magazine. De Villeneuve made the first Instagram music video for The Vaccines, for their song 'Wetsuit'. Her most recent film project involved ten short films for Ray-bans Raw Sounds projects working alongside Johnny Marr (The Smiths, Modest Mouse) Tom Vek, Best Coast, Mona, Au Revoire Simone and Carsick cars. She is currently collaborating with composer Missy Mazzoli on a short film as part of 'Crossing Brooklyn Ferry' commissioned by BAM, Brooklyn Academy of Music.
I think fashion films allow people to look again and for longer, the decisive moment continues.