Ada Fung is a fashion PR, currently Brand & Communications Manager at YOOX APAC.
Fung is a graduate of Central Saint Martins and the London College of Fashion. Having studied womenwear design, Fung previously worked at Julie Verhoeven and was editorial assistant at SHOWstudio in 2004. The following year she made a transition from editorial to fashion management by assisting Camilla Lowther at Camilla Lowther Management. In 2008 Fung moved back to China to work as a bookings editor at Vogue China.
Whilst in China, Fung worked on GQ China pre-publication and was a styling assistant at Max Mara's Coat! catwalk in Beijing. In 2009 she became fashion features editor at Modern Weekly China (for Beijing and Shanghai) before returning to London to assist Penny Martin at The Gentlewoman.
During her time there, she helped produce a shoot for Fantastic Man in Beijing. Fung then started work as a contributing editor for Hong Kong-based magazine Obscura. In 2011 she joined Karla Otto Asia as an account manager for Hong Kong and Bei Jing, moving to Victoria Beckham as a PR consultant in 2015, and then to YOOX APAC in 2017.