Andrew Grüne is the co-founder and creative director of fashion laboratory Primitive London. Born in Australia, Andrew moved to Tokyo where he got involved with the underground fashion scene there and met Lui Nemeth with whom he set up Primitive when he relocated to London in 2010. Primitive has existed as physical stores in Haggerston and Shacklewell Lane as well as pop-up shops in London, Tokyo, Berlin and Los Angeles. Currently Primitive has migrated online to focus more on conceptual projects and collaborate for Primitive-stocked brands. Andrew has also been a London photographer for Tokyo-based street-style magazine Street and has done art direction and styling for publications including TANK, Novembre and Primitive's own online platform.