London based fashion editor, consultant and creative director Catherine Hayward is the fashion director of Esquire UK magazine. She is responsible for planning, directing, styling and producing the fashion content of both magazines including main fashion shoots, covers, cover stories, fashion features and trend analysis.
Hayward is a member of the British Fashion Council's London Collections menswear committee and a member of the BFC's NEW GEN MEN selection panel for menswear.
She co-authored Man About Town - a glossy history book about the evolution of men's fashion in the 20th century published by Hamlyn/Octopus and writes a regular Fashion Dictator style column for Esquire's website.
Hayward has contributed to The Sunday Times, The Independent and Radio 4. Her freelance projects include music video styling (Coldplay - Talk), creative directorship of London based label Baartmans and Siegel, advertising campaign styling for Credit Suisse, Canon Cameras and River Island plus short film costume and styling (A Nice Touch starring Dougray Scott and Paloma Faith). Before Esquire, Hayward worked for several years at British GQ magazine as a fashion editor.