Guillermo Andrade

Designer

Guillermo Andrade was born in Guatemala City where his grandparents raised him in a traditional Latin American environment with a focus on family, hard work and connection to his surroundings. At the age of nine he immigrated to the San Francisco area, and as a teenager became engulfed in American urban culture, art, sports, and music. Inspired by the world around him, he began sketching and making his own designs. These designs developed into a complete line of jewelry and accessories: 424 Jewelry Collection and SneakerCrowns™.

After being awarded a design patent for SneakerCrowns, an entirely new product, Andrade relocated to Los Angeles where he opened FourTwoFour on Fairfax, a conceptual retail boutique in the heart of the streetwear district. FourTwoFour On Fairfax gradually became home to his in-house line, as well as other independent designers from around the globe.

Guillermo Andrade was born in Guatemala City where his grandparents raised him in a traditional Latin American environment with a focus on family, hard work and connection to his surroundings. At the age of nine he immigrated to the San Francisco area, and as a teenager became engulfed in American urban culture, art, sports, and music. Inspired by the world around him, he began sketching and making his own designs. These designs developed into a complete line of jewelry and accessories: 424 Jewelry Collection and SneakerCrowns™.

After being awarded a design patent for SneakerCrowns, an entirely new product, Andrade relocated to Los Angeles where he opened FourTwoFour on Fairfax, a conceptual retail boutique in the heart of the streetwear district. FourTwoFour On Fairfax gradually became home to his in-house line, as well as other independent designers from around the globe.

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