New Power Studio was a fashion brand created in 2009 by Thom Murphy and Ebru Ercon. Murphy, a menswear stylist, and Ercon, an established designer, sought to merge their visions into one unisex brand. They started showing at London Fashion Week in 2010, offering a manipulation of classic staples such as track bottoms, long sleeve polos and shirting. Their collections are often presented in a theatrical way, relying on humour as part of their visual presentation. The brand closed in 2012.