Tayler Prince-Fraser

Model
Creative Consultant

In 2013 Tayler Prince-Fraser co-founded The Basement, a community-focused platform centred around all things youth culture that boasts over 75,000 members His work at The Basement has included the creation, management and production of global campaigns for brands such as Nike, Converse and Beats, as well as building and managing media partnerships, seeding strategies, brand partnerships, consumer insights and brand management. As well as operating behind the camera, Prince-Fraser has often found himself in front of it, having been the face of global campaigns for brands such as Nike and Adidas.

He also is the co-creator of LPAC – “Last Pick Athletics Club” – a non-conventional athletics group dedicated to equipping young people with the physical and mental tools needed to maintain healthy and balanced lifestyles.

In 2013 Tayler Prince-Fraser co-founded The Basement, a community-focused platform centred around all things youth culture that boasts over 75,000 members His work at The Basement has included the creation, management and production of global campaigns for brands such as Nike, Converse and Beats, as well as building and managing media partnerships, seeding strategies, brand partnerships, consumer insights and brand management. As well as operating behind the camera, Prince-Fraser has often found himself in front of it, having been the face of global campaigns for brands such as Nike and Adidas.

He also is the co-creator of LPAC – “Last Pick Athletics Club” – a non-conventional athletics group dedicated to equipping young people with the physical and mental tools needed to maintain healthy and balanced lifestyles.

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