Alasdair McLellan Lenses Bally's S/S 24 Campaign
While a historic Milanese villa falls at the centre of Bally's S/S 24 campaign, McLellan also puts emphasis on design director Simone Bellotti's visual language, one undoubtedly well versed in refinement, elegance and intimacy.
While a historic Milanese villa falls at the centre of Bally's S/S 24 campaign, McLellan also puts emphasis on design director Simone Bellotti's visual language, one undoubtedly well versed in refinement, elegance and intimacy.
There is a distinctly raw and honest approach to the photography of Alasdair McLellan, qualities that make him a natural fit for capturing design director Simone Bellotti's timeless and clear-cut vision for Bally, which is exactly what the brand enlisted him to do for their S/S 24 campaign. The result? Ease, beauty and timelessness.
The scenic campaign showcases Bellotti's debut collection for the brand, which intentionally works to compliment (and subsequently enhance) the gentle lines of the architecture featured. It's a true example of how clothes can mirror their surroundings without fading into the background and also stands as a reflection of what true elegance and refinement look like - characteristics both McLellan and Bellotti are individually and collectively masters of.
Accessories include Plume loafers, handmade Scribe brogues and Glendale flats, as well as hero bags of the season such as the brand's Belle and Ollam styles. Signature staples have also been given a modern twist by Bellotti via 'clever tailoring' as he looks to honour the brand's history while firmly weaving in his own identity that speaks of quintessential Swiss luxury.
McLellan's campaign also makes sure to mark the four pillars of the brand - craft, heritage, innovation and excellence - an ode to the brand's history while reiterating Bellotti's idea for elevating the everyday.
