Today, Burberry has announced its partnership with Mythical Games (a next-gen games technology company), to launch an NFT collection with Mythical’s first flagship title ‘Blankos Block Party.’ What is Blankos Block Party, I hear you ask? A groundbreaking, multiplayer party game featuring digital toys known as 'Blankos' that live on a blockchain, players can also earn digital items in the form of NFTs which can also be bought and sold on the Mythical Marketplace in player-to-player transactions for real money.
‘Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love,' said Rod Manley, Burberry's chief marketing officer. 'With this exciting concept, we are able to unlock genuine value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design and exploration.'
Adorned with Burberry’s new TB Summer Monogram, the limited edition Burberry Blanko – a shark named Sharky B – is an NFT that can be purchased, upgraded, and sold within the Blankos Block Party marketplace. Burberry will soon launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes. It's anyone's guess whether we'll see any IRL accessories marking the launch of this digital enterprise, but keep your eyes peeled.
Burberry follows hot on the heels of Louis Vuitton, who today launched Louis The Game, a video game embedded with NFTs by art world enfant terrible Beeple. Burberry is, however, the first luxury brand to feature in Blankos Block Party. Louis Vuitton and Burberry are investing serious money into the digital zeitgeist – and NFTs are proving to be a goldmine (earlier this year, an NFT collage by Beeple was sold by Christie’s for $69.3 million, making him the third most expensive living artist in the world). Which luxury houses will follow suit?
The limited-edition Burberry Blanko will be available for in-game purchase to all Blankos Block Party players worldwide on 11 August.