Carhartt WIP Partner With Selfridges For 'Project Earth'

Carhartt WIP has partnered with Selfridges as part of the store’s Project Earth programme to release a series of bucket and mushroom-shaped hats. Fashioned out of up-cycled Carhartt WIP fabrics by London-based designer Delly Deacon, the designs feature navy and beige designs in patchwork and bleached effects, each one of a kind and exclusive to the Selfridges flagship on Oxford Street.

Not Carhartt WIP's first collaboration, having previously teamed up with the likes of A.P.C, Converse, Junya Watanabe and Nike, this partnership focuses on promoting sustainable practices within the industry. It brings together the workwear and youth culture hybrid aesthetic of Carhartt WIP, with a sensibility for the impact on the environment around us. Multi-disciplinary artist Deacon frequently designs her own series of bucket hats, fashioned from upcycled materials, and finished or dyed using sustainable practices, such as beeswax or ash tree leaves.

Displayed in the Selfridge's London store, Deacon's hats designed for Carhatt WIP, will be joined by the brand's A/W 20 collection, where icon pieces including the Detroit Jacket and Double Knee Pant are created from the brand's archetypal organic Dearborn Canvas, introduced this season with a kinder approach to the environment. Two t-shirts also join the new venture, which feature designs drawing from Deacon's nature inspired art. Flowers sprout from a bucket hat, whilst the other design reads: 'Garments to be lived in. To beat up. Ones that endure, to improve'. There's something we can all get on board with.