Juergen Teller Stars in the Latest Kiko Kostadinov x ASICS Collaboration

by SHOWstudio on 4 November 2019

Kiko Kostadinov and ASICS continue their on-going collaborative relationship to present the GEL-KORIKA trainer.

Kiko Kostadinov and ASICS continue their on-going collaborative relationship to present the GEL-KORIKA trainer.

The latest iteration in ASICS x Kiko Kostadinov collaboration has been released in the form of the GEL-KORIKA trainer. The shoe, inspired by Kostadinov's A/W 19 show, features an athletic silhouette created with a range of forward-thinking materials.

The campaign shot by Juergen Teller features self-portraits of the German photographer in various locations around Europe. With art direction from Jamie Reid (of Dazed Magazine) and Branka Neves, the images follow Teller and the GEL-KORIKA trainer on what looks like a holiday; the pair are seen together in a hotel room, in a field of wheat and in front of a fountain.

ASICS Kiko Kostadinov GEL-KORIKA, image by Juergen Teller

One of the most striking images from the fittingly eccentric campaign features Teller standing in a hotel bathroom wearing nothing but a pair of skimpy running shorts, a yellow cap bearing the words ‘No Photos’ and his feet clad in GEL-KORIKA trainers.

The shoe mixes the classic design of ASICS' basketball sneaker with Kostadinov's contemporary aesthetic whilst maintaining athleticism as a key competent with the designs featuring nanofibers specifically developed to provide bounce and shock absorption for long distance running.

ASICS Kiko Kostadinov GEL-KORIKA, image by Juergen Teller

The GEL-KORIKA trainer comes in 4 colourways, the first designed by Kostadinov for the menswear models see a dark and sleek trainer come in black on black or black and silver. Over on the womenswear models, sisters Laura and Deanna Fanning designed the latter two models in vibrant hues of red and pink, and purple and blue.

The ASICS x Kiko Kostadinov GEL-KORIKA trainer will be available via an 8 November early launch at The Store in Berlin and 16 November with the global launch.

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