MCM Crashes Milan Design Week With Their Wearable Casa Collection

When you enter a 17th century palazzo in Milan you might expect a stuffy atmosphere rooted in tradition. Well, that isn’t what MCM had in mind for their first-ever showcase as part of Milan Design Week. At the Palazzo Cusani, the Munich-born brand presented its Wearable Casa collection, imbuing the space with a blend of irony and originality. Created in collaboration with Atelier Biagetti and curated by Maria Cristina Didero, the space goes beyond the physical world with a metaverse showcase.

‘The MCM Wearable Casa collection defines how we will live — physically and digitally together, in a more sustainable way,’ says MCM chairperson Sung-joo Kim. ‘It’s a unique concept of wearing and dwelling that imparts multiple values to consumers, leading them toward a more sustainable and healthier way of living.’

The seven-piece collection pulls from the innovations introduced in the early 20th century’s Bauhaus movement. Clean lines are reimagined with whimsical nomadic elements in the portable and multifunctional collection. These include the Chatty Sofa which was inspired by street graffiti with its curved line silhouette and the Tatamu mat inspired by traditional Japanese interiors.

Drawing on heritage while channelling futuristic elements that feel more relevant than ever for contemporary consumers, the collection features pieces like the Mind Teaser, a transformative object that serves as a chair, stool, or side table. Or the Space Cabinet series, which similarly acts as a multifunctional set.

Of course, there are also objects inspired by wearable designs like the Magic Gilet. Drawing from Dorothee Becker’s Uten.Silo organiser, the self-standing object features utilitarian pockets for everyday objects. MCM also introduces a series of bags that blend fashion, practicality, and innovative design as the perfect accompaniment to the Wearable Casa collection.

For those unlucky enough to not be in Milan this week, the MCM Wearable Casa collection will also be showcased in the metaverse. On a Spatial.io platform, visitors from all over the world will be able to experience the collection at home from their mobile devices. Designed by Atelier Biagetti with Vicruvio Virtual Reality, virtual guests can interact with the collection while donning head-to-toe MCM. Through discovery, visitors will also get a chance to retrieve a special NFT.

‘The feeling we want to recreate is something you have never seen before, a place between past, present and future,’ says Alberto Biagetti of Atelier Biagetti. ‘The exhibition is conceived as a hybrid space, with two sides and ways to enter: reality and metaverse, so that you can enjoy the experience remotely. It is an exhibition which lives out and after itself, making Palazzo Cusani’s rooms an extension to another world, where everything becomes magic and infinite.’