Moncler Looks to a Fur-Free Future
In an announcement in line with the brand's commitment to responsible business practices, Moncler has announced that they will no longer be sourcing fur for production this year, and will be completely fur-free by the launch of their S/S 24 collection. The move continues their association with Italian animal rights group LAV, who won a permanent ban on fur farming in the country late last year, and the Fur Free Alliance, an international coalition of more than 50 animal protection organisations from over 35 countries worldwide working to end fur farming and fur trapping.
The news follows Moncler topping the Dow Jones Sustainability Indices for Textile, Apparel and Luxury Goods list in 2021 for the third consecutive year, an award achieved through sustainability efforts in the areas of economics, environment and social responsibility. For consumers increasingly concerned with the origins and impact of their clothing, all eyes will be on the brand as it forges ahead with the Moncler Sustainability Plan 2020-25 which pledges fundamental change on climate action, circular economy, fair sourcing, enhancing diversity, and giving back to local communities.