Nick Knight Shoots Kanye West's New Music Video '24'

by SHOWstudio on 16 September 2021

Kanye West taps SHOWstudio director and image-maker Nick Knight to film the music star's new music video 24; an emotional tribute to his late mother, Donda.

Kanye West taps SHOWstudio director and image-maker Nick Knight to film the music star's new music video 24; an emotional tribute to his late mother, Donda.

Kanye West and Nick Knight's relationship is a fruitful one. Having collaborated on previous projects before - including West's own clothing brand, Yeezy - the pair are used to each other's creative working styles, pushing and inspiring one another continuously to reach higher, bringing what would, at times, appear to be the 'unimaginable' to life. Considering this, it only seemed natural for the music legend - commonly referred to as one of the world's leading cultural figures of today - to turn to Nick Knight with his vision.

The result is a beautifully spiritual watch; its visuals as calming as its lyrics, soothing and uplifting in equal manner.

'24' Kanye West
'24' Kanye West

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