Sure, designers get all the accolades and acclaim, but the real unsung heroes of the fashion industry are certainly stylists. From advising on the colour, cut and fit of garments, to planning photo shoots and designing displays, the job of a stylist is arguably as important in cultivating a brand image. No one understands that more than Valentino, who has enlisted some of the world’s most renowned stylists to interpret Pierpaolo Piccioli’s S/S 23 collection.
Dubbed ‘Unboxing Valentino’, Piccioli designed the collection with individuality in mind. The perfect blend of wardrobe staples and statement pieces, the collection was decidedly more restrained than his previous fare. While it would be a far-cry to call it minimal (shining sequins and flouncy feathers are abundant), at the core of the collection were easy to pair separates, shapeless monochromatic silhouettes, razor-sharp tailoring and the Valentino Toile Iconographe pattern rendered in a neutral colour-palette for the right amount of logomania.
A selection of stylists have designed window displays to showcase the diversity of Piccioli's designs. The ultimate exercise in celebrating fashion's limitlessness in creativity, some of the industry's most renowned talents will be transforming Valentino boutiques in their own artistic vision. Inspired by the looks adorned with 3D printed flowers, London's very own Rebecca Corbin-Murray has decorated the city's boutique with vibrant projections of blooming buds.
Other stylists taking part include style icon Anna Dello Russo who has adorned Dubai's Valentino boutique in aquamarine and gold (her signature colour palette). A true maximalist, Russo utilised the collection's abundance of feathers and sequins to create a fantastical display inspired by tropical fish. In New York City, celebrity stylist Law Roach paid an homage to the maison's founder with a scarlet red display inspired by the S/S 92 campaign shot by Steven Meisel.
Accompanying the displays will be a series of in-store and online events including styling sessions and talks. For a completely immersive experience, the stylists have also created individual playlists for their installations on Spotify which can be streamed from anywhere. For those who are unable to get to one of the designated boutiques will be able to take part int he experience remotely. The ninth window display actually exists online and was created by Grandquist, Alexandra and Mackenzie. Valentino has also partnered with GameOn Technology, to develop a conversational experience using AI to assist customers in discovering the collection from anywhere around the globe.
Head to Valentino.com for all the details.