Robert Pattinson has solidified himself as one of fashion’s menswear muses, specifically through his partnership with Dior over the years as muse to creative director Kim Jones. From Twilight to Batman, the actor has continued to captivate audiences. Now, Pattinson stars in Dior Men's S/S 23 campaign, shot by Rafael Pavarotti, bringing a London twist to the brand's French sartorial codes.
First unveiling the Dior Men's S/S 23 collection in Paris this summer, Jones was looking at nature and an artistic temperament. As models padded along mossy hills, the backdrop featured a striking recreation of the Charleston estate in England - home to the Bloomsbury artist group who partly inspired the collection - and Christian Dior's countryside home of Granville.
Pavarotti's campaign however, was inspired by performance art, as Pattinson is set against vibrant green, red and blue drapery. Combining tailored pieces with utilitarian jackets and trousers, clothing nods to the modern man’s urge for the great outdoors within the hustle of the city. A striped cotton shirt is revealed in a windproof version, an architectural tuxedo distorted with padding, and the new Diorizon boots, inspired by hiking, reinvented for the city. Finishing the look, the CD Diamond pattern is seen across Dior Lock shoulder bags and accessories, illustrated in the classic Dior grey hue.
An accompanying fashion film, directed by Axel Morin, brings the dyanamic feeling of the art dèco backdrop to life as Pattinson multiplies before the viewer's eyes, presenting the dynamic Dior man of today.