Roksanda X Institute of Digital Fashion: Fashion Goes Digital For A/W 22
As NFT's slowly take over the fashion industry, pushing it more towards a digital sphere than ever before, Roksanda have teamed up with IoDF for a digital extravaganza, showcased in the form of an NFT at the end of the luxury brand's A/W 22 runway show.
As NFT's slowly take over the fashion industry, pushing it more towards a digital sphere than ever before, Roksanda have teamed up with IoDF for a digital extravaganza, showcased in the form of an NFT at the end of the luxury brand's A/W 22 runway show.
Navigating fashion's next steps into the metaverse, IoDF (Institute of Digital Fashion) have teamed up with Roksanda to debut their next NFT at London Fashion Week, which will be shoppable on Roksanda's website. Sponsored by Clearpay, the NFT went live on 21 February at 9:00 GMT and will act as the finale look of Roksanda's A/W 22 collection, translated and amplified into augmented reality by IoDF.
Debuting as part of Roksanda's collection at Tate Britain on 21 February 12:00 GMT, the IRL dress will be seen for the first time by all those attending, yet this won't take away from the scarcity of the moment as both Roksanda and IoDF have both confirmed the dress will never go into production, accentuating the importance of this moment for all.
Speaking on the importance of this moment and what it means for fashion's digital future, IoDF Co-Founder & Creative Director, Cattytay commented:
'In a space that's predominantly male-led, it's great to step into this metaverse arena and create a world-first NFT experience for ROKSANDA as well as an AR wearable to sit alongside and further push for wider accessibility across the fashion industry.'
So far, due to its inclusivity and constant need to push and break down barriers, digital fashion is more sustainable than anything and everything that's come before. Watch this space to see how the industry is constantly fashioning its digital future, one NFT at a time.
