Stella McCartney ‘Stellabrates’ The Holidays At Selfridges Corner Shop

by SHOWstudio on 11 December 2023

The theatrical pop-up dubbed ‘Stellabration’, will light up Selfridges’ experimental shopping space with a whimsical installation inspired by British festive tropes.

The theatrical pop-up dubbed ‘Stellabration’, will light up Selfridges’ experimental shopping space with a whimsical installation inspired by British festive tropes.

This Christmas, fashion aficionados and sustainability enthusiasts alike are in for a treat as Stella McCartney takes centre stage at Selfridges with a dazzling installation titled 'Stellabration.' A whimsical display of lights inspired by the British festive tropes is taking over the London luxury institution experimental Corner Shop, promising an explosion of nostalgic emotion and energy, just in time for the holidays.

At the heart of 'Stellabration' is The Lucky Light Show, a curated collection of neon lights from past Stella McCartney Christmas celebrations and store displays, ingeniously repurposed to minimize waste during the holiday season. The Corner Shop will feature a conscious capsule collection of Stella McCartney pieces, ranging from ready-to-wear and Stella McCartney Kids to vegan accessories, all connected by iconic star details and sustainable materials.

Stellabration at Selfridges' Corner Shop

At the centre of the whimsical event is sustainability. A unique collaboration with Veuve Clicquot sees the brand create a collection of bags and footwear using grape by-products from the premier champagne brand's harvest and recycled cork. Fashion enthusiasts can pre-order these pioneering items exclusively from Selfridges, with a first-ever fashion Champagne bottle holder among the highlights. Additionally, limited-edition Veuve Clicquot personalised ice jackets, featuring 'Stellabration' messages, will be available for those seeking an extra touch of luxury.

Stellabration at Selfridges' Corner Shop

Renowned British artist Andrew Logan presents an exclusive edit of wearable art crafted from recycled and recyclable glass, showcasing his artistic collaboration with Stella McCartney that debuted at Paris Fashion Week. Light artist Chris Levine adds to the visual spectacle with an original piece titled 'InterStella,' inspired by the installation's neon and star elements.

‘Stellabration’ at the Selfridges Corner Shop is open from today until 28 December.

Stellabration at Selfridges' Corner Shop

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