The fashion industry has long pushed the mentality that in order to stay on trend we need to buy into the latest collections. And while brands aren’t deterring their clients from purchasing the latest it-bag or seasonal shirt anytime soon, the last decade has seen a big push in more sustainable practices. With the United Nations Environment Program reporting that ‘clothing and footwear production is responsible for 8% of global greenhouse gas emissions’ it’s become evident that things need to change. That along with the burgeoning archive fashion community has created a whole new economy and fascination with vintage collections. With the goal of bringing style and sustainability together along with highlighting their rich history, Valentino presents Valentino Vintage.
The circular fashion initiative was started by the Italian brand last year with an online space and takeovers of vintage stores in Milan, Tokyo, New York and Los Angeles. Breathing new life into clothes no longer being used, customers were invited to trade in their vintage Valentino garments. This year Valentino Vintage is expanding to three new locations, including London, Paris and Seoul. In the Big Smoke it will be cult favourite vintage shop Rellik in Maida Hill that will allow anyone to bring in their own vintage Valentino to be evaluated and traded for store credit at designated Valentino stores.
This time around Valentino Vintage is teaming up with student run London based publication 1Granary. Introducing the world of Valentino to the next generation of creatives, the collaboration will see a curated donation of vintage garments to seven art and fashion schools around the world. This will allow give students the opportunity to learn the vocabulary of the maison through craftsmanship and artisanal workmanship and fuel future creativity.
Head to Valentino Vintage to learn more about the initaive and a full list of physical takeovers taking place in April.