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Fashion Film

Performance Film: adidas x Marina Abramović

by Marco Brambilla and Dustin Lynn on 3 July 2014

'The chain stays forever.' adidas teams with legendary artist Marina Abramović to re-stage her iconic 1970s performance Work Relation. The performance is re-imagined through the lens of the 2014 FIFA World Cup™ and explores the concept of collaboration.

'The chain stays forever.' adidas teams with legendary artist Marina Abramović to re-stage her iconic 1970s performance Work Relation. The performance is re-imagined through the lens of the 2014 FIFA World Cup™ and explores the concept of collaboration.

Creative Direction:
Marco Brambilla
Direction:
Dustin Lynn
Performance:
Marina Abramović, Giuliano Argenziano, Victoria Velasco, Billy Zhao, Paula Garcia, Allison Brainard, Thomas Kelly, Hugo Huerta, Serge Le Borgne, Noah Blumenson, Coook, Rebecca Davis, Maria Herranz
Edit:
Akiko Iwakawa
Photographic Direction:
John Schmidt
Audio Mix:
Elizabeth McClanahan
Production:
Subject
Location:
Pioneer Works, Brooklyn, New York
In association with:
The Marina Abramović Institute + adidas

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