Born This Way

Launched on 28 February 2011

Award-winning recording artist and pop phenomenon Lady Gaga collaborated with Nick Knight to create Born This Way, the video for the first single from her eagerly-awaited second studio album. Shot in early 2011 in New York City, this video gave the first taste of a new visual identity for the already-iconic performer.

Main Contributors



Monster Ball

04 October 2011
Lady Gaga collaborated with Nick Knight and Ruth Hogben to create a number of films for her epic Monster Ball tour in 2009.

Elegant Mechanics

25 June 2010
Nicola Formichetti and Nick Knight joined forces to shoot a men’s fashion editorial for Autumn/Winter 2010 Vogue Hommes Japan. The twist? The part of the male model was played by none other than Lady Gaga.

Lost in the World

04 May 2012
Kanye West collaborated with filmmaker Ruth Hogben to create a dystopian video for his 2010 single Lost in the World.
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