Launched on 08 June 2006

In 2006, provocative London Designer Gareth Pugh collaborated with SHOWstudio to stage an exhilarating series of art-meets-fashion performances. Running in parallel with Paris Autumn/Winter 2006 haute couture week, Fash-off featured a sequence of afternoon broadcasts representing Pugh’s attitude towards the different aspects of his meteoric rise to fashion stardom; boredom and repetition, artifice and multiple personae, high-octane glamour and the falsity of easily-dealt acclaim.

Main Contributors




19 September 2002
A performance project exploring the transformative potential of fashion, featuring among others Alexander McQueen, Erin O’Connor, Juergen Teller, Katy England and Bobby Gillespie.


11 October 2004
A project celebrating the unique legacy of Leigh Bowery, featuring previously unpublished video and sound footage of the artist.

Gareth Pugh Pitti Immagine #79 2011

13 January 2011
For his Pitti Immagine debut, Gareth Pugh collaborated with Ruth Hogben on an opulent fashion film.