Launched on 01 May 2014

'Ugly is attractive, ugly is exciting. Maybe because it is newer,' says Miuccia Prada. Inspired by the deliberate awkwardness visible on high fashion runways in recent years, SHOWstudio unpicks certain designers’ fascination with pushing the boundaries of taste and redefining luxury using prints, fabrics and motifs that have connotations of vulgarity, cheapness, garishness or kitsch. Just as Umberto Eco asked in his celebrated work On Ugliness, the series as a whole will question why fashion holds some things as beautiful and others as taboo, while looking at the ways in which these boundaries have been blurred. We will ask if, when manipulated by the right designer or when backed up by a luxury, aspirational label, repulsiveness, like beauty, is in the eye of the beholder.

Main Contributors




06 February 2015
SHOWstudio and GARAGE magazine team up to create a folk horror fashion story featuring the Spring/Summer 2015 collections.

Shelf Appeal

15 December 2004
Chanel's tennis ball shoes, Karl Lagerfeld's candarel dispenser, Fortnum and Mason's biscuits: Penny Martin selected designer objects of desire to analyse in this series of illustrative essays.

Creatures of the Night

24 February 2011
Ten cinematic analyses of the Autumn/Winter 2011 Sergio Rossi women’s collection.
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