Launched on 01 May 2014

'Ugly is attractive, ugly is exciting. Maybe because it is newer,' says Miuccia Prada. Inspired by the deliberate awkwardness visible on high fashion runways in recent years, SHOWstudio unpicks certain designers’ fascination with pushing the boundaries of taste and redefining luxury using prints, fabrics and motifs that have connotations of vulgarity, cheapness, garishness or kitsch. Just as Umberto Eco asked in his celebrated work On Ugliness, the series as a whole will question why fashion holds some things as beautiful and others as taboo, while looking at the ways in which these boundaries have been blurred. We will ask if, when manipulated by the right designer or when backed up by a luxury, aspirational label, repulsiveness, like beauty, is in the eye of the beholder.

Main Contributors




06 February 2015
SHOWstudio and GARAGE magazine team up to create a folk horror fashion story featuring the Spring/Summer 2015 collections.

Make Up Your Mind

11 December 2008
We shine a spotlight on one of the most uncanny pieces of the S/S 09 collections; Maison Martin Margiela’s ‘Wig Coat’.

Behind The Seams

07 September 2015
Behind The Seams explores the ideas, inspirations and individuals shaping the landscape of twenty-first century fashion in an evolving series of articles.