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Round-up Discussion

Round-Up Discussion S/S 22 Menswear: Fashion's New Normal

published on 9 July 2021

Live from London, Hetty Mahlich and M-C Hill review the S/S 22 menswear season, covering the key themes which defined the shows as digital connections deepened and optimism triumphed.

Fendi's rooftop escapade and Walter van Beirendonck's neon rave embraced a new normal; Rick Owens' Fogachine made space for quiet introspection when faced with talk of the 21st century's 'Roaring Twenties'; Prada lacked the usual bite as Raf Simons and Miuccia Prada walked a tunnel to joy.

Matthew Williams and Samuel Ross found the sweet spot between fashion and product at their respective brands 1017 ALYX 9SM and A-COLD-WALL*, whilst Kim Jones and Travis Scott put hype first at Dior Men's.

Virgil Abloh's Louis Vuitton man has never felt so self-assured, whilst as Burberry lost sight of its identity. GmbH turned appropriation on it's head, imagining 'whiteness' on the runway, and Glenn Martens had his most triumphant season yet as he opened a new chapter at Diesel, tapping into what people want to wear today.

Live from London, Hetty Mahlich and M-C Hill review the S/S 22 menswear season, covering the key themes which defined the shows as digital connections deepened and optimism triumphed.

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