Coach's new campaign highlights the important role mothers have to play in our lives and beyond, and arrives just in time for Mother's Day in the US.
Shot by the renowned photographer Alessandro Simonetti, the campaign sees the stars of the Coach family including Jennifer Lopez, Kōki, Yang Zi, Paloma Elsesser, Ciara Wilson and Andie MacDowell, posing by a Coach post box, to the garden of a luxurious private home in the Hollywood Hills, wearing gowns and heels selected from racks of the brand's finest. There are also a few appearances from the house's new Field Tote and their archive-inspired Willis and Ergo bags.
Now lockdown restrictions are beginning to ease in the US and the UK, those who can will be taking the opportunity to celebrate important figures in their lives, after lockdowns have kept many families apart. In addition to their Mother's Day campaign, Coach will also be releasing a series of short films on their social media channels, alongside the photographs, of the cast with their own families in the hopes of encouraging the Coach community to share messages of gratitude for the mothers in their own lives.