Gucci gets pulses racing with Valentine's Day zine

by SHOWstudio on 28 January 2022

Just in time for romance's big day, Gucci launches “A Love Story Presented by Gucci” with artist Ariana Papademetropoulos.

Just in time for romance's big day, Gucci launches “A Love Story Presented by Gucci” with artist Ariana Papademetropoulos.

In anticipation of Valentine's Day, Gucci is launching a pulp-flavoured new zine, A Love Story Presented by Gucci starring Los Angeles-based visual artist Ariana Papademetropoulos as a love-lorn fairy on a journey to find self-acceptance and (of course!) her prince charming. The graphic novella is not the first time the artist has worked with the Italian luxury house, as Papademetropoulos is a face of Gucci’s Mémoire d’Une Odeur fragrance campaign. Her art explores the psychological effects of domesticity, a theme heightened in this collaboration through the use of collaging, a hyperrealist sensibility, and lots of cherry and strawberry-hued Gucci accessories.

“A Love Story Presented by Gucci”

With photography by Alexandra Cabral and featuring pieces like heart- and popcorn carton-shaped bags from the Gucci Valentine’s Day 2022 collection, the zine keeps in line with Creative Director Alessandro Michele's penchant for using vintage pop culture as a reference point for his contemporary designs.

The zine is available online and in a limited print version from the 10th of February at the Gucci Garden bookstore in Florence, Italy and the Gucci Wooster in NYC.

Multi-faceted heart-shaped chain bag, Gucci
“A Love Story Presented by Gucci”
Classic popcorn carton chain bag, Gucci

Explore

Runway Show

Runway Show: Gucci Love Parade

03 November 2021
Watch the Gucci 'Love Parade' show in Los Angeles.
News

Gucci Unveils New Universal Fragrance

29 May 2019
Gucci unveils new universal fragrance Gucci Mémoire d'une Odeur.
News

Balenciaga Have Dropped a Valentines-Themed Capsule Collection

10 February 2021
Still wondering what to get bae for Valentine's Day this year? Look no further.
Back to top