The Gucci Garden in Florence hosts an immersive new experience, inviting visitors into the fantastical world of the Italian luxury brand and the mind of creative director Alessandro Michele.

Harrods is the first London location to welcome the latest arrival of the 'Gucci Pin' series, this time paying homage to the Gucci 'Beloved Lines' collection.

In further celebrations marking the house's centenary, Gucci's final show of 2021 will take place in the city of angels. Following a show as unpredictable as Aria, who knows what will come next?

Kid Cudi set the internet ablaze when he wore an Off-White dress on SNL in tribute to Kurt Cobain. But who wore the frock first, and who rocked it best?

The platform's first quarterly ranking of fashion’s most popular brands and products is in, and from The North Face x Gucci bomber jacket to a cult Nensi Dojaka mini dress, consumers are preparing their wardrobes for a post-lockdown world.

For the brand's centenary, Gucci's artistic director turned to the house's legacy, offering an unusually literal take on the archives for a designer well past his debut. It was Alessandro Michele's smartest move yet.

Creative Director: Alessandro Michele

Watch the Gucci 'Aria' show in Milan.

Rumour has it Gucci's 'Aria' collection, set to be revealed on 15 April, will feature a collaboration with Balenciaga. Are the rumours true? SHOWstudio sets to find out more.

Ever since the turn of the millennium, fashion has fastened towards a digital future. Lyst's 'Digital Fashion Report' reveals the content from the past year that hit the mark.

Elise by Olsen, Kam-BU and Dominique Drakeford front the new campaign in a series of eco-conscious, collaged images by Seana Gavin.

Gucci's CHIME zine is more relevant than ever, with its third issue shining the much-needed spotlight on global women's issues.

Florals for spring? Groundbreaking.

Focusing on Ken Scott, an artist who revolutionised 70s Italian fashion with his mesmerising floral prints, Gucci decide to boldly embrace the artist's dreamy designs for their new epilogue campaign. Yes! Florals for spring are in once again!

Inspired by rock and roll images of the 1970s, Gucci collaborate with Brad Elterman on their new fanzine titled 'Gucci Love, Love & Love', just in time for Valentine's Day.

In a year dominated by the COVID-19 pandemic, Lyst reveals the most popular trends that closed 2020. Brands bid adieu to the runway show, instead delving into short film, video gaming and immersive online experiences.

A cold, crisp winters day is the new inspiration for the house's 'Winter in the Park' campaign that highlights the 'Beloved Lines' collection.

All you need to know about the brand's Chinese New Year capsule, and what it means for luxury's shifting focus in Asia.

In celebration of The North Face x Gucci collaboration, Gucci have commissioned artist Sean Vegezzi to create a short film documenting the partnership.

Fancy a camping trip when this is all over? The Gucci x The North Face collaboration has you covered, from stylish tents and sleeping bags to padded coats and trendy outerwear.

The illustrator depicts himself in Gucci S/S 21

Alessandro Michele continued to weave his magic last week with a mini-series of films encapsulating Gucci's eclectic and inclusive narrative.

The first episode of GucciFest launches tonight, tune in at 20:00 GMT to watch the first episode starring actress Silvia Calderoni.

An ode to the 90s office workplace and the Christmas party, Gucci celebrates their new gift campaign and unveils a new arcade game..