Florentine fashion just got a whole lot more interesting thanks to Martine Rose. This afternoon its been announced that the London-based menswear maverick has been chosen as the guest designer of Pitti Immagine Uomo 103. Slated to present her A/W 23 collection come January, the Jamaican-British designer's idiosyncratic designs are sure to shake up the #menswear crowd that flock to Florence every year in their best three-piece suits. While the brand's S/S 23 collection featured its fair share of tailoring, the voyeuristic themes meant oversized flasher style jackets and open zip-flies inspired by the hook-up culture of Vauxhall's sleazy sex clubs.
'I’m so honoured to be showing as part of Pitti Uomo in January', Martine Rose explains in today's press release. 'Pitti were celebrating mens design way ahead of the curve and many of the designers I respect have been a part of it. We are all so excited to come to Florence, a city I love, with our next collection!'
Martine Rose has long been a crowd pleaser among menswear circles in London and beyond. While the brand was founded in 2007, it wouldn't find its footing with the fashion mainstream crowd until she became a creative consultant for Balenciaga menswear in 2015. Already a favourite for her authentic approach to modern menswear thanks to her juxtaposition of high and low-culture, recent years have seen the brand go from cult favourite to fashion force of nature. When it comes to her Florence debut we're sure to see her signature reworked denim, perverse take on classic tailoring, and no shortage of sportswear inspired silhouettes.