Moncler Throws Open The Doors To Its New LA Flagship Store
Transferring from one location to another, Moncler have announced the relocation of their Los Angeles boutique which now sits in the prestigious neighbourhood Beverly Hills.
Transferring from one location to another, Moncler have announced the relocation of their Los Angeles boutique which now sits in the prestigious neighbourhood Beverly Hills.
340 North Rodeo Drive is now the new location for Moncler's Los Angeles flagship store, perfectly placed in the charming shopping neighbourhood of Beverly Hills.
Spanning over two levels and spilling out to a total selling area of 375 square meters, the new boutique's design blend Moncler's distinctive mountain-inspired heritage with the city's bright aesthetics, creating a warm and cosy atmosphere for Moncler shoppers. Harmoniously connecting the two floors is a central staircase, arguably the focus of the new striking space. Separating the two main functions of the store, the floor below the staircase carries classic Moncler collections (Moncler, Moncler Grenoble, and Moncler Genius included), while the floor above dedicates itself to a more personal shopping experience. Upstairs areas have been designed intentionally for private appointments, and there's even the inclusion of an outdoor rooftop space that will accommodate guests during physical in-store events.
To celebrate the launch of the new flagship store, Moncler have collaborated with L.A-based pop artist Steven Harrington, creating the limited-edition art toy Pupazzo in three designs. The Moncler Pupazzo brings a certified laid-back LA vibe in contrast with the brand's mountain spirit character and will also be referenced in a short film to mark the opening of the store, exploring Harrington's design approach and connection to the notorious City of Angels. The mascot also exists virtually, colliding the physical and digital worlds; the arrival of the Moncler Pupazzo by Steven Harrington on Moncler.com will provide guests with the new opportunity to enter a competition to win the limited-edition art toy.
