Part of: Class of 2021
index
Submission

Fashion Communication and Promotion: Central Saint Martins

published on 10 June 2021

Explore the BA Fashion Communication: Fashion Communication and Promotion pathway's final year projects.

Explore the BA Fashion Communication: Fashion Communication and Promotion pathway's final year projects.

  1. Ahrim Shin
  2. Alberto Agosti
  3. Carina Kehlet Schou
  4. Federico Cantarelli
  5. Felix Reitze de la Haye
  6. Flo Meijer
  7. George Hutton
  8. Isabel MacCarthy
  9. Jeffrey Thomson
  10. Kimia Ahramian
  11. Margo Galandina
  12. Marta Johansson
  13. Mika Kailes
  14. Omar Assir
  15. Riko Uchida Diaz
  16. Ruby Cohen Love
  17. Sharon Majuki
  18. Simone Beyene
  19. Zara Manzoor
  20. Zeina Aref
  21. Zhuo Chen
1. Ahrim Shin

My degree project started while I was researching Korean traditional clothing to write my dissertation. For objects with traditionality and locality, there is a stuck image, and I asked what it would be like to shift our eyes to other attractive aspects of each object, not to the aspects of these fixed images. The traditional ornaments that I observed as a result of these questions had a much more diverse and complex beauty to define simply by one word or phrase, and I wanted to share these senses with other audiences and share their feelings as well. The 3D videos I made myself, and the choreography videos I directed both have very different 'vibes', but they also explain different characteristics of each object. In the 3D video, the structure and splendour of the ornaments are expressed, and in the choreographed video, the lines and the movement of the objects are expressed.

Ahrim Shin
Ahrim Shin
Ahrim Shin
2. Alberto Agosti

This project is the fantasy of me in a parallel universe running Estetica Rina, the beauty salon that my grandmother opened in a small town in Northern Italy in 1971. I have decided to create a yearbook portraying all of our loyal customers. Estetica Rina is a printed publication born with the idea of helping all those teenagers that are struggling to express and accept themselves, especially their sexuality because of the conservative environment they were born into. Fashion is used as a tool to surprise, question and give courage to this community fighting today's gender assumptions. I don’t want to forget and delete traditions and heritage; I want to include something new in it.

Alberto Agosti - 'Estetica Rina'
Alberto Agosti
Alberto Agosti
Alberto Agosti
Alberto Agosti
Alberto Agosti
Alberto Agosti
3. Carina Kehlet Schou

Oh, little girl, my stringbean, how do you grow?

You grow this way.

You are too many to eat.

My Stringbean, My Woman is a photographic exploration of family dynamics, particularly the one between a mother and her daughters. By recreating moments from my life as a young girl, this project deals with ideas of fragmented cultural identities, as well as the tenderness and pain of the in-between; the teenager that has not yet blossomed, the mother-daughter connection, the discord of a marriage. My Stringbean, My Woman is an elegy to anyone that finds themselves wanting to rewrite their past.

Carina Kehlet Schou
Carina Kehlet Schou
Carina Kehlet Schou
Carina Kehlet Schou
Carina Kehlet Schou
Carina Kehlet Schou
Carina Kehlet Schou
Carina Kehlet Schou
4. Federico Cantarelli

Sebastiane is a print publication focusing on men's fashion, art, and gay culture. Encapsulating a sense of fun, combined with sensuality and sexuality, fashion editorials mix with illustrations, prose, and interviews with gay artists.

Federico Cantarelli
Federico Cantarelli
Federico Cantarelli
Federico Cantarelli
Federico Cantarelli
Federico Cantarelli
5. Felix Reitze de la Haye

During the pandemic the sea was the resource that inspired me and to which I had access. The subject matter combines the human body with objects found on the desolate beach where I grew up. The production of my images is also entwined with the sea. I created a recipe for a black and white film developer using bladderwrack seaweed gathered from the shoreline to process my negatives. The title of my project Vraic derives from the Channel Islands, where my family originates from. It refers to the centuries-old practice of gathering bladderwrack seaweed to be used as fertiliser, due to its rich resource of vitamins and minerals.

Felix Reitze de la Haye
Felix Reitze de la Haye
Felix Reitze de la Haye
Felix Reitze de la Haye
Felix Reitze de la Haye
Felix Reitze de la Haye
6. Flo Meijer

A Fashion Story is a fashion road movie in which we follow Tatum on her journey to pick up a pair of eBay-bought vintage Prada heels. Coming from Rotterdam city, she has to travel a long way deep into the Dutch countryside to eventually - after some humps and bumps in the road - arrive at her seller's house. 

Written and directed by Flo Meijer. Produced by Rosa Duvekot. Filmed by David Spanish. Styled by Jip Boxstart. Starring Tatum Meijer. 

Flo Meijer - 'A Fashion Story'
Flo Meijer - 'A Fashion Story'
Flo Meijer - 'A Fashion Story'
7. George Hutton

Workers of Whitby is a photographic project highlighting the wide range of people, workers and industries that make up my small hometown of Whitby in the North of England. From marine engineers to tree surgeons, jewellers to dairy farmers, these images look at the many different uniforms that are worn day in, day out. 

George Hutton
George Hutton
George Hutton
George Hutton
George Hutton
George Hutton
George Hutton
8. Isabel MacCarthy

Taking women in their 20s as my subjects, the focus for my series of photographs has been the mundanity of the in-between state; the expectations of life versus the reality, the shock of leaving education and entering into the so-called 'real' world, looking after oneself after leaving home. How do we actually fill our time? Eating, sleeping, scrolling, commuting, hanging around, waiting. Women are captured in transitory states, staring vacantly out of a car window, framed underneath blood red bunting at the tail end of a house party. The Covid-19 pandemic has accelerated the isolating quality of leaving home and university in the quest for work – there are no group photos; instead, the women stand alone.

Isabel MacCarthy
Isabel MacCarthy
Isabel MacCarthy
Isabel MacCarthy
Isabel MacCarthy
Isabel MacCarthy
Isabel MacCarthy
9. Jeffrey Thomson

Check-Out is a new platform for fashion’s next generation - by us and for us. We celebrate and champion new ideas, new technology and new talent across the globe and support the upcoming and undiscovered talent of today. Alongside our digital Fashion magazine, we provide a network for creatives through Download; a hub of resources offering downloadable assets, tutorials, templates and kits, and Yearbook, an annual compendium honouring the year’s ones to watch. Check-Out is for the next generation ready to re-write the rulebook.

Jeffrey Thomson
Jeffrey Thomson
Jeffrey Thomson
Jeffrey Thomson
10. Kimia Ahramian

Postpersia is a multidisciplinary educational platform for creatives, with promotion & inspiration being its two main pillars. We believe influencing a generation with unique content can also lead them to create original outcomes; hence by providing hand-picked references in an archival format, our bilingual Library offers a wide range of material. Additionally, Postpersia values the creative pioneers of the contemporary Iranian culture, Talents, who have been challenging the boundaries and contributing to a cultural revival. From world-famous to hidden gems, we scout and present the innovators, one of a kind and the avant-garde of this nation.

Kimia Ahramian
Kimia Ahramian
Kimia Ahramian
Kimia Ahramian
11. Margo Galandina

Hide and Seek: Revisiting the places of my childhood as an adult has a powerful hold on me. Everything appears less enchanting, as if the awe and wonder have dissolved with the passage of time. It’s the same place and yet it feels so foreign. In a bid to rekindle some of the magic of childhood, I have created photographic images that reference the popular childhood game 'hide and seek', only the protagonists are young adults. The environment is ancient woodland and many of the scenes take place within a hollow oak tree that is some seven hundred years old. I wanted to capture my childhood memories and rediscover an inner sense of natural curiosity and playfulness.

Margo Galandina
Margo Galandina
Margo Galandina
Margo Galandina
Margo Galandina
Margo Galandina
12. Marta Johansson

Welcome to Re-treat, an interactive cyber spa experience designed with you in mind; a space for you to explore, and provide a moment of escapism that we all currently need. Times have been uncertain and the digital has become a crucial part of our every day life. For my project I wanted to experiment with how we can digitalise an in-person experience. Re-treat is an escape, transforming the idea of a physical spa into the digital through sounds and visuals.

Marta Johansson
Marta Johansson
13. Mika Kailes

Produced, styled and photographed by Mika Kailes, Visceral Bodies unpicks the layers of the human form through the dialogue between the body and fashion; how the garments become an extension of the body and can transform it. The body, therefore, becomes a visceral means of expression. Juxtaposing natural and artificial elements, the project creates an interplay between organic and seemingly unnatural forms and how they can coexist. The work aims to capture the in-between, something that is composed yet feels raw. Visceral Bodies delves into seemingly linear processes or stages – cell, birth, cocoon, aura, formation, final form, post-human and trans-human. Collaboration is key to the project, creating a platform for emerging designers who experiment with unconventional techniques and materials.

Mika Kailes - 'Visceral Bodies'
Mika Kailes
Mika Kailes
Mika Kailes
Mika Kailes
14. Omar el Assir

My work is a collection of self-portraiture, family archive images, and reportage that explores my relationship with manhood in the Arab world. Going through my family archive allowed me to see the role of military men and revolutionaries in my family and contrast that against my own interpretation of the Arab man. I also try to investigate the grey area that exists between growing up in a continuous state of turmoil and the conscious detachment from it in day-to-day life.

Omar el Assir
Omar el Assir
Omar el Assir
Omar el Assir
Omar el Assir
Omar el Assir
15. Riko Uchida Diaz

Survival Tactics: The objective is to create a timeless photography project that showcases minorities and their communities by documenting and piecing together images capturing their culture and unseen lifestyle in the US, California. This book is an observation of a system we all experience, and how it benefits those who understand, as well as harms those who don’t. The book merges documentation and observation of surviving in America as a minority. It hopes to provide a new perspective to the following generation. In order to survive, we must first understand.

Riko Uchida Diaz
Riko Uchida Diaz
Riko Uchida Diaz
Riko Uchida Diaz
Riko Uchida Diaz
Riko Uchida Diaz
Riko Uchida Diaz
16. Ruby Cohen-Love

Café Mortel is the first funerary creative direction agency to restore ecosystems through more sustainable means of transcendence by fusing pathways of fashion, theatre, philosophy, music, museography, dance, sculpture, culinary arts, mathematics and more. To launch the avant-garde funeral planning start-up, Café Mortel will present its very first fashion film entitled A Routine to Die For, written and directed by emerging creative director Ruby Cohen-Love. The company promotes interdisciplinary practices in the arts and in the fields of innovation and technology. This film was a collaboration with Sidal Erguder from Zero Productions, director of photography Barbara van Schaik, choreographer Avatara Ayuso, Bomas and Parr Studio and their wonderful gelatine, Benham and Fround products, art director Elisa Ghysels and set designer Clara Boulard.

Ruby Cohen-Love
Ruby Cohen-Love
Ruby Cohen-Love
Ruby Cohen-Love
Ruby Cohen-Love
Ruby Cohen-Love
17. Sharon Majuki

The Fashion Aconitum: Known for its beautiful exterior yet deceivingly poisonous interior, the Acontium flower can be used as a symbol for the similar facade that is perpetuated in the fashion industry. The representation of an industry that specifically feeds into the desire for high standards and visual identity has often been portrayed through a glamorised and romanticised lens by fashion publications and the digital media. This creates a tendency to conceal away existing problems such as unhealthy patterns of behaviours and poor mental health which can lead many individuals to suffer in silence. The Fashion Aconitum is a short documentary which aims to de-stigmatise and participate in today's ongoing conversation around mental health, featuring perspectives from people in different parts of the fashion industry.

Sharon Majuki
18. Simone Beyene

fade2black.me is an online music experience that takes you in to the world of Fade to Black an EP by Ney Liqa. With this project I really wanted to build a new way to experience music from home but with a live and immersive experience around it. I wanted to challenge and push a new release format where the listener gets to experience the world of Fade to Black through a visual playlist without any distractions. A platform dedicated to the music experience and that gives the listener an undisturbed view into Ney Liqa's fantasies, without pop-up windows and suggestions on what to watch next.

Simone Beyene
Simone Beyene
Simone Beyene
Simone Beyene
Simone Beyene
Simone Beyene
Simone Beyene - 'fade2black.me'
19. Zara Manzoor

Barzakh (Arabic: خزرب, from Persian Barzakh, 'limbo, barrier, partition', an Arabic word meaning 'obstacle', 'hindrance', 'separation', or 'barrier') designates a place, a theological liminal space, separating the living from the hereafter. A veil between the dead and their return to the world of the living, but also a phase happening between death and resurrection. This series explores ideas around displacement, postcolonial hybrid identities and the concept of the 'other'. The idea of 'otherness' is central to sociological analyses of how majority and minority identities are constructed. From a more personal perspective, for people who may be considered 'other', feelings of displacement and being caught in-between identities and spaces are the norm, it may seem as though we exist on separate planes of the same existence. The aim of these images is to communicate sentiments around displacement by incorporating elements of 'the uncanny', myth, magical realism, surrealism and the supernatural to reflect the tension and unease of those who exist 'in-between'.

Zara Manzoor
Zara Manzoor
Zara Manzoor
Zara Manzoor
Zara Manzoor
Zara Manzoor
20. Zeina Aref

This short film is an ode to, and celebration of, Egyptian women. It is about reclaiming the narrative regarding the female body/energy, as well as occupying space in your own way. It is an attempt to shift the narrative on an individual and collective level. This film is about how we understand our bodies and how the body and identity can be used as a tool to shift narrative and power. It is also about the relationship between power and identity and how the merger of these two can also be a powerful tool for communication and change. I film characters dancing and occupying different spaces, which have been restricted either socially, politically or personally. I look at the relationship between reclaiming body and space through movement, on both an individual as well collective level; how that can mobilise change and allow for safer spaces for women in Egypt to exist freely.

TO ADD

Zeina Aref
21. Zhuo Chen

I have been thinking about my relationship with photography. What does photography mean to me? What role does it play in my life? I think photography is like an extraordinary lover in my life. I like him very much, and I am very interested in him. The significance of this project may lie in exploration. How can I approach him step-by-step, and where will he take me in life? In taking pictures, I found that he always takes me to places where I can see human nature and some small details in life. When encountering these moments that make me want to take pictures, photography is the moment of communication with the world.

Zhuo Chen
Zhuo Chen
Zhuo Chen
Zhuo Chen
Zhuo Chen
Zhuo Chen

Explore

Submission

Fashion Journalism: Central Saint Martins

10 June 2021
Explore the BA Fashion Communication: Fashion Journalism pathway's final year projects.
Show Report

Show Report: Central Saint Martins MA A/W 17 Womenswear

17 February 2017
Lou Stoppard reports on the Central Saint Martins MA A/W 17 womenswear show.
Interview

Interview: Fredrik Tjærandsen

15 May 2020
Norweigan designer Fredrik Tjærandsen in conversation with Hetty Mahlich on his infamous bubble designs and their roots in perception, childhood and memory.
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