In March 2015, SHOWstudio teamed up with London concept store MACHINE-A on a brand new online retail venture. To celebrate the collaboration, and the launch of this new e-shop, Nick Knight invited the dynamic community that surrounds MACHINE-A to transform themselves into the idols they dream of being. Watch the young creatives, including Skinny Macho, Matthew Williams, Carri Munden and Darq E Freaker, transform into the likes of Bob Marley, North West and Voldemort using face-mapping technology. The sitters were styled by MACHINE-A fashion director Anna Trevelyan and appear in clothing available for sale from SHOWstudio / MACHINE-A. Featured brands include Cottweiler, Nasir Mazhar and Ashish.