Always the go-to locale for finding emerging brands, MACHINE-A is platforming burgeoning filmmakers with a new fashion film.

SHOWstudio staged an interactive question booth for the grand opening of MACHINE-A's new Brewer Street store opening in London.

Founder and buying director of MACHINE-A, Stavros Karelis, came into the SHOWstudio interactive booth to explain more about their new Brewer Street store and 10 years of innovating fashion.

Special guests including Princess Julia, Martine Rose, Jordanluca, ICYKOF, Zooey Gleaves and Benji Park share their memories of MACHINE-A and their love of fashion in this compilation film.

Visit the new MACHINE-A store on Brewer Street until Thursday 25 May, and visit SHOWstudio's interactive booth capturing the London fashion community.

In the last decade the cult-favourite shop and Soho landmark has pushed the boundaries of fashion commerce by putting emerging brands in the spotlight.

The multi-brand retail space enlisted help from a plethora of creative forces including Raf Simons and Martine Rose to share their interpretation of the letter ‘A’.

Continuously pushing the boundaries of retail Selfridges has partnered with the cult retailers on &Good Company, a carefully curated selection of global brands.

The cult retail store opens their first permanent store in China.

Bianca Quets Luzi discusses key items from the Raf Simons archive.

Michèle Lamy discusses key pieces from the Rick Owens archive.

Alexandre Samson discusses key pieces from the Maison Martin Margiela archive.

Gareth Pugh discusses key pieces from their archive.

Mickey Boardman discusses key pieces from the threeASFOUR archive.

Looking to the roots of British colonialism, the Windrush generation drives the narrative behind Machine-A's latest capsule collection - in collaboration with LA-based label Denim Tears.

Building a brand is invaluable knowledge to any young designer starting out, yet few of them seem to know how; MACHINE-A is challenging this, one project at a time.

These stills are from a short fashion film exploring the thrill of London and Shanghai after dark, directed by Rei Nadal to celebrate the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood.

Celebrating the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood, Rei Nadal directs a short fashion film exploring the thrill of the two cities after dark.

5 emerging designers put their studio soundtracks on an exclusive Fashion Mix...

MACHINE-A continue their encouragement of emerging talent in this project introducing 5 exciting young designers.

The work of 5 VOID graduates–Bianca Saunders, Camilla Damkjaer, EFTYCHIA, Arnar Mar Jonsson and T/SEHNE–is captured in this cut-up film.

Young designers discuss their work amidst their collections hanging in the cult concept store MACHINE-A.

Stavros Karelis and Anna Trevelyan talk to the duo behind the brand Hyein Seo, Hyein Seo and Jino Lee, about their A/W 17 collection, studying in Antwerp and the collection's Nike sponsorship.

Final Stage: All stages of research come together in Nick Knight and Rei Nadal's high-spirited film which showcases Cav Empt's collection.