Building a brand is invaluable knowledge to any young designer starting out, yet few of them seem to know how; MACHINE-A is challenging this, one project at a time.

These stills are from a short fashion film exploring the thrill of London and Shanghai after dark, directed by Rei Nadal to celebrate the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood.

Celebrating the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood, Rei Nadal directs a short fashion film exploring the thrill of the two cities after dark.

5 emerging designers put their studio soundtracks on an exclusive Fashion Mix...

MACHINE-A continue their encouragement of emerging talent in this project introducing 5 exciting young designers.

The work of 5 VOID graduates–Bianca Saunders, Camilla Damkjaer, EFTYCHIA, Arnar Mar Jonsson and T/SEHNE–is captured in this cut-up film.

Final Stage: All stages of research come together in Nick Knight and Rei Nadal's high-spirited film which showcases Cav Empt's collection.

As part of a brand new collaboration, SHOWstudio are proud to present the work of MACHINE-A and Stavros Karelis’s latest find, graduate designer, KANGHYUK.

SHOWstudio Editorial Assistant Lara Johnson-Wheeler discusses KANGHYUK's first collection in a short Q&A-style interview with the designer.

Gabriel Carasso captures emerging designer KANGHYUK's graduate collection, explore the details of these garments made from car airbags.

Created from car airbags, graduate designer KANGHYUK's collection is captured in motion, focusing on the details in the garments.

Catch a glimpse of KANGHYUK's graduate collection in this Instagram teaser...

A Russian phrase meaning 'Grandma's trunk', Rei Nadal's fashion film Babushkin Sunduk features models Alex Komarov Reinisch and Sophia Reinisch enacting a fanciful game of dress-up in the DELADA A/W 17 collection.

Rei Nadal’s latest film for DELADA showcases their A/W 17 collection and its multi-material, patchwork stylings.

DELADA S/S 17 was inspired by nostalgic memories of native Russia during the final years of the Soviet Union. These references are referenced throughout a frolicking, forest-set fashion film.

Childhood journeys and nostalgia form the inspirations for Delada's first collection, captured exclusively for MACHINE-A by Rei Nadal and Eva Losada.

Anna Trevelyan challenged aspiring creatives to pitch a shoot inspired by both their own unique location and the stock at cult store MACHINE-A.

Go behind the scenes on Ross Laurence and Anna Trevelyan's The Man Who Fell to Earth (1976) inspired shoot in defunct Lake Dolores Waterpark in Southern California.

Winner of Anna Trevelyan's Mastered brief Ross Laurence shot an editorial with the stylist in a defunct California waterpark.

Wearing a look from Cottweiler’s S/S 16 collection, Felix Spooner is captured in Buddhapadipa Temple discussing his passion for the brand.

Jordan Nash shares his thoughts and passions about the Liam Hodges brand in the Brown Hart Gardens, an inspiring location selected by the designer.

Using the communities and friends that surround each label, POV the work of rising menswear talents such as Liam Hodges and Cottweiler.

In celebration of 1017 ALYX 9SM's debut collection for A/W 15, Nick Knight created a fashion film starring Tallulah and Scout Willis.

A gallery of personal shots taken by model Jordan Vickors during the filming of Rei Nadal's 'Yungsters'.