Launched on 03 September 2015

Motivated by the prevalence of sporty shapes on high fashion runways, SHOWstudio investigates the history of key ‘sportswear’ garments with the help of devotees including Gary Aspden, Jason Evans and Daryoush Haj-Najafi.

Main Contributors



Object Fetish 2011

19 September 2011
A project laying bare the underlying themes and motivations behind our sartorial fixations.

Object Fetish

28 April 2010
An analytical take on the Autumn/Winter 2010 collections, Object Fetish subjects the season's objects of desire to closer scrutiny.

Best in Show

07 June 2019
Characters and creatives from within the industry select and discuss a favourite item from the previous season.